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Marketing Week - Summit: Think if your Facebook content strategy like the TV series Friends

Content Marketing Association Summit 2013: Facebook has advised marketers to think of their content strategies for the platform like the TV series Friends: where fans can get a lot from single posts but over time they start to build a narrative and character arcs.

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Posted in Media Coverage
27thNov 2013

Marketing - Summit: Content predictions for 2014

Real-time marketing, mobile and TV-length online films will be some of the trends that dominate content marketing in 2014, according to a panel of experts.

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Posted in Media Coverage
26thNov 2013

NHS and Propagator launch Squeezy

The NHS has formally endorsed Squeezy, one of Propagator's latest advice applications to help the 1 in 3 women in the UK who suffer from incontinence at some stage in their life.      Read more »

Posted in CMA news
26thNov 2013

Last chance to book the summit!

Network with brand marketers such as Manchester United, BMW UK, Schroders, British Red Cross, DFS, BBC, RNLI, Coca-Cola, Co-operative Energy, Absolut Vodka, Shell, Universal UK and IKEA Group at tomorrow's International Content Marketing Summit.  Read more »

26thNov 2013

Kids' Money site scoops Good Web Guide Award

A financial education website for kids created by John Brown Media has won best-in-category at the Good Web Guide Awards 2013. The Pocket Money teacher's site, which was produced for RBS/NatWest to teach 7 to 11-year-olds about dealing with money, beat off competition to take the top prize in the Education category. Read more »

Posted in Member news
25thNov 2013

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