Content

Marketing Week - Summit: The Economist, 'Brands do not need to become publishers'

Content Marketing Association Summit 2013: Brands do not need to become publishers, a common piece of advice given to marketers, but instead they need to get better at creating strategic content plans, according to Nick Blunden, The Economist’s senior vice president and global head of digital and content strategy.

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Posted in Media Coverage
27thNov 2013

Marketing Week - Summit: Think if your Facebook content strategy like the TV series Friends

Content Marketing Association Summit 2013: Facebook has advised marketers to think of their content strategies for the platform like the TV series Friends: where fans can get a lot from single posts but over time they start to build a narrative and character arcs.

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Posted in Media Coverage
27thNov 2013

Marketing - Summit: Content predictions for 2014

Real-time marketing, mobile and TV-length online films will be some of the trends that dominate content marketing in 2014, according to a panel of experts.

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Posted in Media Coverage
26thNov 2013

NHS and Propagator launch Squeezy

The NHS has formally endorsed Squeezy, one of Propagator's latest advice applications to help the 1 in 3 women in the UK who suffer from incontinence at some stage in their life.      Read more »

Posted in CMA news
26thNov 2013

Last chance to book the summit!

Network with brand marketers such as Manchester United, BMW UK, Schroders, British Red Cross, DFS, BBC, RNLI, Coca-Cola, Co-operative Energy, Absolut Vodka, Shell, Universal UK and IKEA Group at tomorrow's International Content Marketing Summit.  Read more »

26thNov 2013

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