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What's new in marketing research this month: May 2013
The CMA's monthly look at what's what in Marketing Research. This month we reveal how tablets and mobiles are used in different ways, the explosion of online business, and who the ‘digital elite' are.
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Social media - why engagement matters
Posted by Stephanie Himoff, Managing Director, Outbrain UK
There is no denying that social media is a great communication channel, but it needs to be used as part of an overarching content marketing strategy if brands are to get real value from it... Read more »
Golden rules for responding to customer feedback both on and offline
The growth of social media, and specifically, Facebook and Twitter, has provided some interesting opportunities for brands' customer service teams, several of which are outlined in this Guardian article. It has also delivered them some very tricky challenges too. Read more »
Training: Developing your business communication skills - 22 May
Exciting new course from the CMA for those moving into a client-facing role for the first time, or those who would like a refresher in how to control and manage communication with clients and colleagues. More about the course »
Why does branded new media still use old media terms?
Posted by: Paul Keers, London Bureau Chief, White Light Media
As new ways of communicating open up, why do we cling to old and increasingly inappropriate terms, like ‘TV', ‘radio' and ‘magazine', for our branded media? Perhaps it's the clients, or the public, who are comforted by the use of old descriptions, rather than excited by new ones. Read more »
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