Content

House of Fraser launches Christmas Emporium magazine

Created by Cedar, House of Fraser's content marketing partner, the new magazine is based around three goals - Indulge, Give and Celebrate - and is packed with creative ideas to make the festive season extra special. Read more »

Posted in Member news
14thNov 2013

Wardour to launch on-trade marketing activity for Fuller's brewery

Content marketing agency Wardour has been appointed by Fuller's to deliver the 350 year old brewer's on-trade marketing catalogue ‘Finest'.  The appointment of the agency, which already works with sector giant HEINEKEN UK, followed a competitive three-way pitch.  Read more »

Posted in Member news
14thNov 2013

Book your tickets for The International Content Marketing Awards 2013

Just under 2 weeks until the winners of The 2013 CMA International Content Marketing Awards will be announced. The evening, hosted by Mark Dolan at Old Billingsgate, will see over 500 industry peers gather to celebrate.   Find out more about booking your place »

13thNov 2013

The five most successful editorial driven branded video types

Creating branded video content can be a challenging task. Here are five ways to make it that little bit simpler.     Read more »

Posted in CMA blog
13thNov 2013

From the Daily Prophet to the Daily Mail, content marketing comes alive

Posted by: Mallory Mabe, Marketing and Communications Executive, Adobe

In a world seemingly far away lives a magical newspaper. It's content is no ordinary content - it is alive! Images move as if the people within are living between the lines and text updates in an instant as the latest stories roll in. This paper builds a relationship with the reader, providing them with what they want and must know. From escapes from Azkaban to Weasley relationship gossip, The Daily Prophet has been the forefront of the Wizarding world but now, for the first time ever, its magic is taking our world by storm.  Read more »

Posted in CMA blog
8thNov 2013

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