CMA Digital Breakfast


3 Reasons Your Content May Be Doomed From the Start and What To Do About It

Posted by: Brandon Carter, Marketing Manager, Outbrain

Before you create a single piece of content, it might be headed for failure. Why? The world's most interesting content does no one any good if it never finds an audience, which is why content distribution isn't just half the battle, it is the battle. And a battle it is, for at least these three reasons.   Read more »

Posted in CMA blog
9thDec 2013

Don’t let the term ‘engagement’ be taken from us

Posted by: Paul Keers, White Light Media

There’s been a bit of a buzz recently, because it was discovered that paid Tweets containing an image are more successful than ones without. Wow. To me, this was akin to realising that it was more attractive if you put a picture on a postcard.   Read more »

Posted in CMA blog
6thDec 2013

Digital Publishing in 2014: The Future is now

Posted by: Mallory Mabe, Adobe   

From the moment the London sky is lit by fireworks above Big Ben and the ball drops in Times Square we anticipate the New Year with new-found hope and excitement. For most, the New Year means new opportunities, fresh starts and the latest updates in everything from fashion to technology.    Read more »

Posted in CMA blog
6thDec 2013

Content marketing: what success looks like

MediaTel columnist and former Campaign editor Dominic Mills takes a close look at latest Content Marketing Association award winners and tells us what he's discovered about the current state of content marketing     Read more »

Posted in CMA news
5thDec 2013

CMA job posting - Senior Account Manager

The CMA is recruiting for a Senior Account Manager to strategically manage all membership activity. We welcome applications from within the content marketing industry or external to the industry. We are looking for someone who is a self-starter, with multiple stakeholder expertise and someone who can enjoy themselves working as part of a small hard working team.      Read more »

Posted in CMA news
5thDec 2013

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