Content

Live Webinar: Adobe & Forrester on driving app downloads

Adobe & Forrester Research are hosting a LIVE webinar on December 10th at 2pm (1 hour) on "How to drive downloads to your app".     Read more »

Posted in Other Events
5thDec 2013

Content secrets of world leading marketers

We have collated the best bits from our live blogging at last week's summit. So if you were not lucky enough to hear the line-up of world leading marketers revealing their content marketing strategies, then our overview will arm you with the secrets of their successful campaigns...     Read more »

Posted in CMA news
4thDec 2013

CMA Coverage: Summit increases industry exposure through media coverage

Last week's Summit has received a fantastic amount of media coverage, with the press list at the event including senior editors from Marketing Week, Campaign, and The Grocer, maximising exposure to the Content Marketing Association, and the industry we represent   Read just some of the headlines »

Posted in Media Coverage
4thDec 2013

Content rules: The five Ws of content planning

Posted by: Ann Hartland, Content Planning Director, Cedar    

Most of us are familiar with the five Ws, especially anyone who studied journalism. My seat was barely warm before the ‘who', ‘what', ‘when', ‘where' and ‘why' of information gathering was drilled into me - questions all just as relevant to planning today's great content. Read more »

Posted in CMA blog
3rdDec 2013

#Content2013 - top tweets from International Content Marketing Summit

#Content2013 reached the dizzy heights of top 3 trending # on Twitter last week at the CMA International Content Marketing Summit 2013. There were complaints of aching fingers as delegates tried to keep up with all the facts, stats and quotes from key note speakers such as The Economist, Twitter, Facebook, Vice, Coco-Cola, and Obama's Digital Strategist. 

Here is the CMA curated Storify highlights from the days Tweets... Read more »

Posted in CMA news
3rdDec 2013

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