Marketing Week - Summit: How marketers can overcome content marketing 'blindness'

”Content marketing” is one of the latest popular buzzwords to enter the marketing lexicon, but marketers at the Content Marketing Association’s annual summit warned the rush to keep in-vogue with the latest trend may lead to apathy from consumers...

> View full article online
> Download article

Read more »

Posted in Media Coverage
28thNov 2013

Audi, British Airways and John Lewis big winners at CMA's International Content Marketing Awards

The Content Marketing Association (CMA), the industry body for the content marketing industry, revealed the winners for its fourth annual International Content Marketing Awards last night at Old Billingsgate in London. Read more »

28thNov 2013

Pictures from The International Content Marketing Awards 2013

The cream of the crop in the Content Marketing industry gathered to celebrate what has been an incrediable year for the industry, and here are the photo's to prove it...     Read more »

28thNov 2013

MediaTel - Summit: VICE: Brands, stop bullsh*tting teens

Authenticity is just as important as content when it comes to storytelling, says Matt O'Mara, UK managing director of VICE.

>View article online
>Download PDF

Read more »

Posted in Media Coverage
28thNov 2013

CMA Summit 2013: Welcome

Channel 4 Journalist and broadcaster Krishnan Guru-Murthy gets the CMA International Content Marketing Summit 2013 underway.  Read more »

Posted in CMA news
27thNov 2013

« Previous
3 4 5 6 7 8 9 10 11 12
Next »