Content

CMA Summit 2013: Welcome

Channel 4 Journalist and broadcaster Krishnan Guru-Murthy gets the CMA International Content Marketing Summit 2013 underway.  Read more »

Posted in CMA news
27thNov 2013

CMA Summit 2013: How owned media - The Economist's Nick Blunden - sees content marketing

Nick talked about the importance of content marketing, but kicked off by mentioning the old chestnut the death of advertising.

He said that he had ‘Lost count of number of events that talk about the ‘death of advertising'. However Nick feels that reports of its death are greatly exaggerated. As an example he mentioned The Super Bowl which he suggested is as famous for advertising as football. Read more »

Posted in CMA news
27thNov 2013

CMA Summit 2013: How to write compelling content

If you want to be successful on line you need three things: know who you're targeting, communicate persuasively and sell with integrity. That's according to web psychologist Nathalie Nahai, speaking at the Content Marketing Summit 2013 this afternoon. Read more »

Posted in CMA news
27thNov 2013

CMA Summit 2013: Matt O'Mara, MD UK, Vice on how to target Generation Y.

The last session of the day brought Matt O'Mara, MD UK, Vice, to talk about what type of content the company uses to target Generation Y. Read more »

Posted in CMA news
27thNov 2013

CMA Summit 2013: Obama's digital strategist Matthew McGregor on the importance of rapid response content

One of the day's highlights was undoubtedly the appearance of Matthew McGregor the 34 year old political and social media guru. As a key member of Barack Obama's rapid response team he won the praise of the president for his attacks on the President's Republican rival Mitt Romney.     Read more »

Posted in CMA news
27thNov 2013

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