Channel 4 Journalist and broadcaster Krishnan Guru-Murthy gets the CMA International Content Marketing Summit 2013 underway. Read more »
Nick talked about the importance of content marketing, but kicked off by mentioning the old chestnut the death of advertising.
He said that he had ‘Lost count of number of events that talk about the ‘death of advertising'. However Nick feels that reports of its death are greatly exaggerated. As an example he mentioned The Super Bowl which he suggested is as famous for advertising as football. Read more »
If you want to be successful on line you need three things: know who you're targeting, communicate persuasively and sell with integrity. That's according to web psychologist Nathalie Nahai, speaking at the Content Marketing Summit 2013 this afternoon. Read more »
The last session of the day brought Matt O'Mara, MD UK, Vice, to talk about what type of content the company uses to target Generation Y. Read more »