CMA Digital Breakfast


From the Daily Prophet to the Daily Mail, content marketing comes alive

Posted by: Mallory Mabe, Marketing and Communications Executive, Adobe

In a world seemingly far away lives a magical newspaper. It's content is no ordinary content - it is alive! Images move as if the people within are living between the lines and text updates in an instant as the latest stories roll in. This paper builds a relationship with the reader, providing them with what they want and must know. From escapes from Azkaban to Weasley relationship gossip, The Daily Prophet has been the forefront of the Wizarding world but now, for the first time ever, its magic is taking our world by storm.  Read more »

Posted in CMA blog
8thNov 2013

What's the point?

Posted by: Jeff Zie, GM & Head of Digital, freeform.London

Technology and media are funny bedfellows. As the world of content has transformed from the analogue to the all-pervasive digital world, I'm struck by the number of marketers who're constantly anxious about being seen to be on top of the latest trends in marketing - with a rare, final consideration to what audiences and consumers desire.  Read more »

Posted in CMA blog
6thNov 2013

Why content marketing companies need to focus on Twitter

Twitter might seem like the least flexible of all the main social media platforms, but for content-driven branded websites it could well be the most important and effective. Read more »

Posted in CMA blog
5thNov 2013

National newspapers - did you get the memo?

Posted by: Mark Rosselli, Chairman, CPL

Here are two apparently contrary facts that emerged last week: the Financial Times' print circulation in the UK has dropped to 76,260, about half what it used to be a decade ago; and the total paid circulation of the Financial Times is now almost 629,000, the highest figure in its 125 years of publishing. Read more »

Posted in CMA blog
4thNov 2013

10 content marketing lessons for brands as publishers

Posted by: Dan (Brotzel) Fielder, Sticky Content

For nearly 20 years, we've been helping brands to market themselves with content. Here are a few things we've noticed along the way...  Read more »

Posted in CMA blog
1stNov 2013

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