Content

Donít Tell me What to do! The Consequence of Pushy Content Headlines

Posted by: Alex Bennett , Marketing Intelligence Analyst, Outbrain

An analysis of engagement on paid content headlines in our network has revealed an interesting trend among consumers. It seems that the harder they are pushed to click, the more likely they are to avoid a headline altogether. Read more »

Posted in CMA blog
1stNov 2013

The winner and winners in Native Advertising

Posted by: Sean King, CEO, Seven

Everyone's talking about Native Advertising and, as usual, when something shiny and ‘new' comes along, views and definitions vary widely. But more to the point, who stands to benefit?  Read more »

Posted in CMA blog
1stNov 2013

Content rules: what women want

Posted by: Hannah Hudson, Features Editor, Cedar

In the words of Tammy Wynette, ‘Sometimes it's hard to be a woman.' Why? Well, despite being a growing market force - accounting for 85 per cent of consumer purchases and 65 per cent of global spending - they're still being let down by the people who need them the most. Read more »

Posted in CMA blog
1stNov 2013

Future-proofing digital design in a multi-platform world

Posted by: Tom Dawborn, Digital Art Director, Publicis Blueprint

One of the most challenging aspects of digital design over recent years has been catering to the ever-changing platforms on which content is delivered, and how users interact with them. Just five years ago, the idea of reading a magazine over a portable device was unheard of. Nowadays, it's expected, so is a necessity. Read more »

Posted in CMA blog
30thOct 2013

There's nothing new in publishing

Posted by: Martin MacConnol, CEO, Wardour

Yes I know, it's a conceit, we don't literally mean there's nothing new in publishing - everything is new in publishing. But what's at the centre of every publishing strategy? Just the story and the audience, and that's the bit that's not new. That bit is as old as time itself. Read more »

Posted in CMA blog
30thOct 2013

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