Content

6 top tips for increasing SMS open rates

Posted by: Mark Bainbridge, Sales & Marketing Director, Velti

So who'd have thought it good old fashioned SMS is actually a great way to engage existing consumers and to build out your prospect databases using their most precious device, but once you have an opt in MSISDN (mobile number) tagged in your data sets, how do you sustain that relationship? And more importantly how do you drive the optimum response rate? As the uber authority on mobile engagement we would like to lift the lid on a few of the ways we have helped our clients build engagement, sales and revenue from the humble text message...and here's how.      Read more »

Posted in CMA blog
7thOct 2013

A Sweet Content Marketing Partnership: Hershey's and the NCAA

Posted by: Anthony Gaenzle, Director of Marketing, EnVeritas Group

During my recent visit to Content Marketing World in Cleveland, Ohio, I had the pleasure of listening to Martin Baker, Senior Manager of Global Digital Content for Hershey Foods, speak about the importance of content partnerships. His presentation really got me thinking about the strategy behind partnering with other complimentary organizations for mutually beneficial content undertakings. Read more »

Posted in CMA blog
7thOct 2013

Email thrives amid the digital chaos

Posted by: Mark Rosselli, Chairman, CPL

Amid all the hoopla surrounding the digital publishing revolution and its shiny new mobile devices, it's interesting to see how some long-established content channels are quietly thriving. The humble email, unlike (say) the far-from-humble newspaper, is having rather a good revolution. Read more »

Posted in CMA blog
7thOct 2013

Combating the Content Overload

Posted by: Tom Foran, general manager of North America, Outbrain

I recently came across a piece on the future of content marketing in The Huffington Post that caught my eye. In it, Spencer Critchley argued: "Although content marketing is still on the rise, it is already showing signs of becoming the victim of is own success...an advantage is no longer an advantage when it's available to everyone." Read more »

Posted in CMA blog
7thOct 2013

It's working with content - but is it "marketing"?

Posted by Paul Keers, London Bureau Chief, White Light Media

Agencies have generally done well at adopting the terms and practices of content marketing. Some now declare themselves to be content marketing agencies. But it's important to remember how "marketing agencies" are widely perceived.  Read more »

Posted in CMA blog
7thOct 2013

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