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The 4 rules to put Content Marketing at the heart of Digital Strategy
Posted by: Caspian Woods, Chief Content Strategist, Editions Financial.
Content marketing is growing in use. Within the next year, 51% of B2B marketers plan to increase their content marketing budgets. Read more »
Agencies in 2013: a survival guide
Posted by: Dan Fielder, Sticky Content
Agencies are having a tough time of it, if all this year's state-of-the-union surveys are to be believed. Almost 90% of digital and design agencies believe their clients now expect more work for less money, according to the Design Industry Voices report, for instance, while over a third of marketing services companies have suffered a decline in sales, according to Plimsoll Analysis. Read more »
The Seven Deadly Sins of Content
Posted by: CMA
Content marketing is booming. Just about every research report and marketer interview names content as one of the brightest stars in the marketing sky, providing brands with a fantastically effective way to reach their customers and inspire them in a way that TV or outdoor ads cannot. But thanks to its popularity, there's a glut of bad content out there, created in a whirl of panic, confusion and bad planning. Read more »
Posted by: Patrick Fuller, CMA
A question: what's the most important medium when it comes to capturing the attention of new customers? Social media? Great for prompting discussion and spreading the word, but people are rarely persuaded to try something new from it. Your website? Fantastic for entertainment, reference and sales, but users tend to know what they want before they go browsing. Mobile? Has its always-on advantages but branded content can still be intrusive. Read more »
Why brands and retailers need to rise quickly to the challenge of multi-channel content
Posted by: Julia Hutchison, Group FMG
The rapid pace of change within the consumer technology sector has left many marketers struggling to keep pace. With so many different devices and channels available, making sure you are sending out consistent messaging across all your channels and effectively managing information and associated rich media assets, such as photos and videos, for all of your products is one of the biggest challenges facing marketers today. Now more than ever, brands and retailers need to think like publishers and explore their workflows, publishing tools and business models to deliver their content consistently to the right media channels at the right time... and for most these aren't necessarily skills that come naturally. Read more »
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