Content

CMA Summit 2013: Obama's digital strategist Matthew McGregor on the importance of rapid response content

One of the day's highlights was undoubtedly the appearance of Matthew McGregor the 34 year old political and social media guru. As a key member of Barack Obama's rapid response team he won the praise of the president for his attacks on the President's Republican rival Mitt Romney.     Read more »

Posted in CMA news
27thNov 2013

CMA Summit 2013: Managing different platforms, Nick Cohen, MediaCom

Once, media agencies were all about producing traditional advertising campaigns. However for Mediacom, which has recently joined the CMA, branded content is the ‘fastest growing part of the business.'

According to Nick Cohen, Managing Partner and Head of Content, Mediacom, $1.56 billion was spent just on sponsored content in the US.     Read more »

Posted in CMA news
27thNov 2013

CMA Summit 2013: Using Twitter and Facebook for branded content

Social media sites like Twitter and Facebook are becoming increasingly important forms of communication as well as important commercial tools for brands. Read more »

Posted in CMA news
27thNov 2013

CMA Summit 2013: Importance of music for content marketing

Nikhil Shah, co-founder Mixcloud believes there is a great opportunity for branded content around music. Read more »

Posted in CMA news
27thNov 2013

CMA Summit 2013: Coca Cola's Jonathan Mildenhall - strategy need to be 'liquid and linked'

No organisation in the world has a content strategy completely figured out, admitted Coca Cola's SVP, Integrated Marketing Content and Design Excellence, in his keynote speech at the CMA Summit yesterday. Read more »

Posted in CMA news
27thNov 2013

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