The CMA announces that MediaCom is to be its first-ever media agency member as part of a drive to broaden the membership, reflecting the growing demand from clients for content marketing solutions being offered by all types of agencies. Read more »
In recent times, the advertising industry has started to look more closely at the relationship between paid media and "owned" media or content. Can they work together? Is one better without the other?
Clare Hill, MD, CMA analyses the research in an opinion piece for Brand Republic. Read more »
In a recent article for The Media Briefing, Jasper Jackson takes inspiration from the CMA digital breakfast to explore what happens when brands reach their customers via their own digital products using their own content. Read more »
This month's CMA digital breakfast discussed ‘Interactive Content’. Our three experts were Mark Brill - BrandEmotivity, Kirsty Hunter - The Project Factory, and Neil Robbins - Silverbean. Read more »
The CMA is delighted to announce a new partnership with Adobe, the global leader in digital marketing and digital media solutions. Read more »