Content

Day in the life of...a Director of Marketing

Anthony Gaenzle is the Director of Marketing for EnVeritas Group, a content marketing firm located in Greenville, South Carolina in the United States and manages all company related marketing activities, developing and implementing the overall marketing plan and strategy for the company.

 
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Posted in Member news
16thDec 2013

Event: CMA Digital Breakfast - Content Analytics - Weds 12 Feb

The first CMA Digital Breakfast of 2014 will be looking at Content Analytics and how to measure the effectiveness of branded content throughout the customer journey.  Find out more and book your place »

13thDec 2013

House of Fraser debuts Christmas magazine, RBS unveils business website and Fullerís revamps its catalogue

November proves to be an important month for content marketing in the UK with awards, new launches and staff movements. Read more »

Posted in Industry News
12thDec 2013

Seven and Burda Creative announce international strategic alliance

The leading content marketing agencies in Europe's two largest markets - Seven in the UK and Burda Creative in Germany - have announced a strategic alliance as part of an ongoing initiative to build a global network of content marketing specialists. Read more »

Posted in Member news
12thDec 2013

Why Google updates give content marketers the whip hand

Posted by: Neal Anderson, Publicis Blueprint

Take a Panda, a Penguin and a Hummingbird and what do you get? No, not the cast of Madagascar 4, these are the codenames for Google's search algorithm updates, which are reshaping the marketing landscape in ways that make content and storytelling even more powerful than ever before. 

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Posted in CMA blog
10thDec 2013

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