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Week in content marketing: 15th May
A new key relationship for CMA partner Outbrain, new opportunities in mobile publishing and some excellent advice on developing a video strategy for your brand. Read more »
Some basic rules for using Twitter to promote your project or brand
If you have an online magazine or website to promote then one of the best ways of increasing awareness and traffic to your site is by using Twitter. The micro-blogging format has become completely embedded in our culture now and shows no signs of losing its popularity.
So how can you harness Twitter to create a buzz around your project? Here are ten top tips. Read more »
How content marketing and SEO are seen by Google
One of the hottest topics for web marketers at the moment is whether SEO (Search Engine Optimisation) is still important or if it has been superseded by content marketing.
Jonathan Piggins, head of search at search & social media agency DBD Media, unpacks this issue in The Guardian. Read more »
Nikon and Tesco Technology deliver new interactive tablet magazines
April has been a very busy month for CMA members with a large number of wins, launches and magazine and website revamps. The month has also seen a growing move towards brands producing digital editions of magazines with Android versions now being produced alongside iPad ones. Also in April several of the industry's leading players have been recognised by receiving nominations for prestigious awards. Read more »
Golden rules for responding to customer feedback both on and offline
The growth of social media, and specifically, Facebook and Twitter, has provided some interesting opportunities for brands' customer service teams, several of which are outlined in this Guardian article. It has also delivered them some very tricky challenges too. Read more »
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