Content

#LoveContent: New Topshop ezine

We're asking content lovers to let us know what branded content they have spotted, loved, or are working on. First up is the CMA's very own Amanda Burrell... Read more »

Posted in
12thSep 2013

Seven interactive content trends

Posted by: Dominic Mills, CMA Consulting Editor

We take a look at engaging ways brands can use content to bring in audiences and hold their attention through digital channels. Read more »

Posted in
12thSep 2013

Month in content marketing: Tesco and Asda top ABCs, M&S adds Flowers and why printed publications still thrive

All the latest ABC news, new launches from top brands plus Asda's innovative experiment with Facebook. Read more »

Posted in
10thSep 2013

Week in content marketing: 27th August

This week we look at the way in which print and digital publishing are converging, how Tumblr and Vine are attracting brands and the implications of the recent deal between Amazon and Condé Nast. Plus tips for creating branded video content and how to deal with negative, abusive or spam commenters.     Read more »

Posted in
27thAug 2013

Week in content marketing: 19th August

This week some encouraging growth figures for digital magazines, how to design editorial content for mobile phones and the importance of building an email list. Plus how to target the young (and the over 65s) as well as a profile of a video mobile start up that could be very useful to publishers.  Read more »

Posted in
19thAug 2013

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