Content

Week in content marketing: 13th August

This week we take a look at how not to do things. From ways brands annoy readers on social media through to the features that are likely to get readers leaving your website. There's also advice on viral videos, a new video format to explore and a look at which is the right colour for branding. Read more »

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13thAug 2013

Month in content marketing: House of Fraser, REED and retail giant Hammerson line up new content marketing initiatives

Major brands debut new magazines and websites, a look at content marketing in the US and how Google might help shape the future of online branded content.  Read more »

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7thAug 2013

How to win a Branded Content Lion at Cannes

Posted by: Dominic Mills, CMA Consulting Editor

The Cannes branded-content category is only two years old and is evolving fast.  In the first of CMA Consultant editor Dominic Mills's monthly features, he talks to Cannes Lions 2013 Branded Content judge Chantal Rickards of media agency MEC about what made the winners stand out - and adds a few observations about Cannes of his own.  Read more »

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7thAug 2013

Week in content marketing: 6th August

This week we have rather surprising results from a new UK survey into Pinterest users, some advice for companies targeting older demographics via social media and a few tips on how brands should approach mums. There's also an update on how marketers are using new visual platforms Vine, Instagram and Snapchat and a selection of examples from across the globe of Responsive Design for websites. Read more »

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6thAug 2013

Week in content marketing: 30th July

This week we take a look at how well Facebook is serving brands, cast an eye on the state of the iPad/tablet publishing platform and work out why Pinterest has become so successful. Also we hear why some pundits think that bloggers are more powerful in influencing purchasing decisions than traditional advertising and ask the week's most pertinent question - should you avoid social media when you go on holiday? Read more »

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29thJul 2013

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