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Week in content marketing: 22nd Feb
This week sees significant wins for Cedar and CPL, a debate about a content skills gap and how Instagram is a hit with brands.
Telecoms network O2 is to team up with Cedar to develop the next phase of the brand's in-store customer content in what could be one of the biggest content marketing deals of the year.
CPL has been appointed as a creative partner by the Market Research Society (MRS), in a move that will see it developing a number of print and digital content initiatives on behalf of the major international membership body.
John Brown has partnered with PruHealth and PruProtect to launch a new health and well-being magazine Vitality. Read more »
Week in Content Marketing: 15th February
This week sees content marketing magazines dominate the ABCs, search engine traffic still surging, some top tips for migrating your content to mobile platforms, the importance of email marketing and much more. Read more »
Week in content marketing: 8th Feb
This week sees a new Editor for The London Magazine, publisher confusion over the growth of the tablet market, the re-emergence of the indie print magazine sector, some interesting uses for the new Twitter app Vine and a warning about distributing branded content. Read more »
Week in content marketing: 1 February
This week sees the CMA welcome new managing director Clare Hill who joins from ITV, August Media has been recommissioned to work with the Artichoke Trust for LUMIERE 2013, Progressive Customer Publishing creates new magazine, website and e-newsletter for Foodservice Consultants Society International (FCSI), Cedar's Harriet Cooper is promoted to editor of The London Magazine, Sainsbury's and Topshop in content marketing push and why this week it's all about Vine. Read more »
Week in content marketing: 25 January
This week John Brown joins the VIP (Very Important Pets) Club with Pets at Home, Golfbreaks.com hires August to content campaign, ContentPlus unveils new branding and website, the Publishing & Media Expo Keynote programme has been announced, and Twitter launches Vine. Read more »
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