Content

Week in content marketing: 22nd July

This week, a look at the importance of return on investment to content marketing, the relationship between branded content and social media and issues UK brands face with Facebook and Pinterest. Plus an examination of the language of brands, a profile of a start-up that targets content marketing brands and agencies and a quick glance at what is coming in tablet technology. Read more »

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23rdJul 2013

BNP Paribas, Pets At Home and The Open University roll out content marketing initiatives

June saw a big win for Cedar, an innovative approach (and an award too) for August and lots of new content from John Brown. White Light Media released the 3rd issue of the excellent Hot Rum Cow magazine, and the CMA kept tabs on how content marketing agencies might use Instagram video and Pinterest. Read more »

Posted in
22ndJul 2013

Week in content marketing: 16th July

This week, why you need to know how many people are reading your content on mobile platforms and how to adjust your strategy accordingly, why long form content is making a comeback and why brands need agencies to help them create content. Plus, Lumi, an interesting news reader, how Outbrain works and more.     Read more »

Posted in
16thJul 2013

Week in content marketing: 9th July

How images have changed the social web, a look at co-creation and using celebrities to deliver branded content and how social media content builds trust for brands.     Read more »

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8thJul 2013

Week in content marketing: 2 July

This week sees August drop the latest issue of The Open Mind for the Open University (in an interesting format too), an update about the future of content marketing from the Cannes Lions festival and news on how media companies are using Twitter. Also John Brown and paper maker Sappi look at the future of print, there's a look at Pinterest for publishing companies and a whole load more. Read more »

Posted in
2ndJul 2013

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