Content

Week in content marketing: 28th May

August celebrates winning a re-pitch for Ligne Roset, Redwood announces a new CEO and marketing graduates share their view of the future. There are also tips on how to research and create evergreen content for an online audience, the importance of headline writing and a peek at the users of platforms like Tumblr and Pinterest. Read more »

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28thMay 2013

Week in content marketing: 21st May

John Brown goes back to printed magazines for the Virgin Group, while WeSC unveils an innovative iPad/iPhone title. There's also advice on how to respond to the recent changes in YouTube branded channels and some top tips for optimising Twitter output. Read more »

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21stMay 2013

Week in content marketing: 15th May

A new key relationship for CMA partner Outbrain, new opportunities in mobile publishing and some excellent advice on developing a video strategy for your brand. Read more »

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15thMay 2013

How content marketing and SEO are seen by Google

One of the hottest topics for web marketers at the moment is whether SEO (Search Engine Optimisation) is still important or if it has been superseded by content marketing.

Jonathan Piggins, head of search at search & social media agency DBD Media, unpacks this issue in The Guardian. Read more »

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15thMay 2013

Nikon and Tesco Technology deliver new interactive tablet magazines

April has been a very busy month for CMA members with a large number of wins, launches and magazine and website revamps. The month has also seen a growing move towards brands producing digital editions of magazines with Android versions now being produced alongside iPad ones. Also in April several of the industry's leading players have been recognised by receiving nominations for prestigious awards. Read more »

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9thMay 2013

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