The growth of B2B content marketing, Heineken announces new project with Wardour and a man who has written over 1000 blog posts shares his top tips. Also this week Mag+ makes it easier to produce Android apps, a basic introduction to content marketing and a not too serious look at what is going on inside the minds of content designers. Read more »
August celebrates winning a re-pitch for Ligne Roset, Redwood announces a new CEO and marketing graduates share their view of the future. There are also tips on how to research and create evergreen content for an online audience, the importance of headline writing and a peek at the users of platforms like Tumblr and Pinterest. Read more »
John Brown goes back to printed magazines for the Virgin Group, while WeSC unveils an innovative iPad/iPhone title. There's also advice on how to respond to the recent changes in YouTube branded channels and some top tips for optimising Twitter output. Read more »
A new key relationship for CMA partner Outbrain, new opportunities in mobile publishing and some excellent advice on developing a video strategy for your brand. Read more »
One of the hottest topics for web marketers at the moment is whether SEO (Search Engine Optimisation) is still important or if it has been superseded by content marketing.
Jonathan Piggins, head of search at search & social media agency DBD Media, unpacks this issue in The Guardian. Read more »