Content

Golden rules for responding to customer feedback both on and offline

The growth of social media, and specifically, Facebook and Twitter, has provided some interesting opportunities for brands' customer service teams, several of which are outlined in this Guardian article. It has also delivered them some very tricky challenges too.     Read more »

Posted in
7thMay 2013

Week in content marketing: 7th May

Think wins deal to produce British Association for Counselling & Psychotherapy's (BACP) website, CPL launches new title Inspire for Arthritis Care and the fabl give more details of its relaunch of The Bulletin, the members' magazine of the British Frozen Food Federation. Plus how brands are using Tumblr and Vine.    Read more »

Posted in
7thMay 2013

How you can spread your content virally

So you have created an excellent website or blog for your client - how do you ensure that as many people as possible get to see it? Read more »

Posted in
30thApr 2013

Week in content marketing: 30th April

CPL debuts a high profile new magazine, August revamps Renault website, FuturePlus brings Tesco's Technology & Entertainment to the iPad and PCP scoops four PPA award shortlists. Plus a look at the importance of content discovery in content marketing, differing views on the current state of social networking and IBM's leading marketing guru on what she expects from content marketing. Read more »

Posted in
30thApr 2013

Week in content marketing: 23rd April

Story Worldwide gets a nod or three from the Webbys, August Media staffers get nominated for prestigious awards, why brands need to get responsive design and quickly and what content marketing agencies can learn from the hugely successful BuzzFeed.com viral-driven site     Read more »

Posted in
23rdApr 2013

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