This week sees one of the first Android tablet magazines from a UK content marketing agency, a discussion about how to define and who owns the term content marketing and some useful tech tools for content marketing agencies.
A growing number of publishers are now creating apps for the Google Play (Android Phones and tablets) platform as well as for iOS (iPhones and iPads). And this is reflected in the news that Cedar is now making its Nikon Pro interactive tablet magazine available to Android users via the Play Store. Read more »
Following on from February's excellent ABC figures March has been another landmark month for the content marketing industry with CMA members reporting important wins while creating acclaimed new magazines and apps. The industry was also the subject of two high profile examinations - one in Marketing Week and the other in The Guardian. March also saw a significant bid from LinkedIn to become a hub for branded B2B content. Read more »
This week sees a major examination of the UK content marketing industry, new moves by YouTube, LinkedIn and Facebook, the growth of chief content officers and an impressive new iPad magazine app from August Media. Read more »
Magazine editions for the iPad take centre stage this week as BA and Cedar bring High Life to the Apple tablet, while August Media's tablet edition for Christie's International Real Estate gets a great review from an influential blogger. There is also a series of surveys about content marketing all of which deliver fascinating results and a round up of social media and content-related headlines. Read more »