Content

Week in content marketing: 4 March

This week sees a run of important wins and new launches for CMA members, some advice on how smaller companies can market themselves using content and the importance of developing a mobile and tablet strategy     Read more »

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4thMar 2013

Week in content marketing: 22nd Feb

This week sees significant wins for Cedar and CPL, a debate about a content skills gap and how Instagram is a hit with brands.

Telecoms network O2 is to team up with Cedar to develop the next phase of the brand's in-store customer content in what could be one of the biggest content marketing deals of the year. 

CPL has been appointed as a creative partner by the Market Research Society (MRS), in a move that will see it developing a number of print and digital content initiatives on behalf of the major international membership body.

John Brown has partnered with PruHealth and PruProtect to launch a new health and well-being magazine Vitality.  Read more »

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22ndFeb 2013

Week in Content Marketing: 15th February

This week sees content marketing magazines dominate the ABCs, search engine traffic still surging, some top tips for migrating your content to mobile platforms, the importance of email marketing and much more. Read more »

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15thFeb 2013

Week in content marketing: 8th Feb

This week sees a new Editor for The London Magazine, publisher confusion over the growth of the tablet market, the re-emergence of the indie print magazine sector, some interesting uses for the new Twitter app Vine and a warning about distributing branded content. Read more »

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8thFeb 2013

Week in content marketing: 1 February

This week sees the CMA welcome new managing director Clare Hill who joins from ITV, August Media has been recommissioned to work with the Artichoke Trust for LUMIERE 2013, Progressive Customer Publishing creates new magazine, website and e-newsletter for Foodservice Consultants Society International (FCSI), Cedar's Harriet Cooper is promoted to editor of The London Magazine, Sainsbury's and Topshop in content marketing push and why this week it's all about Vine.     Read more »

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1stFeb 2013

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