Content

Spoon to become one of Sweden's biggest content agencies with its acquisition of Tidningskompaniet.

Content agency Spoon has bought 100 percent of the shares in Tidningskompaniet. With the acquisition Spoon, which is owned by Bonnier, will be one of Sweden's biggest communications agencies, with 120 employees and SEK 200 million in turnover.     Read more »

Posted in Industry News
9thMar 2012

2012 Custom Content Conference - Washington DC - March 21-23rd

Marketing and custom media professionals join together for the 2012 Custom Content Conference at the Hotel Monaco in Washington DC, March 21-23rd.

Hosted by the Custom Content Council, the Custom Content Conference will present a series of high-level marketing conversations focused on building a brand through custom content.     Read more »

Posted in Industry News
7thMar 2012

News from APA supported charity Volunteer Reading Help

An update from APA supported charity Volunteer Reading Help. Highlights include a new report from World Literacy Foundation which hihglights the need for the charities support, fund raising initiative in Dragons Den style challenge, and supoort from the Prime Minister. Read more »

Posted in Industry News
5thMar 2012

Week in content marketing 24 February 2012

This week sees EnVeritas Group join the APA, John Brown bumps Glamour down from the top fashion spot with John Lewis Edition, publishers catch Pinterest fever and will 2012 be the rise of the social apps? Read more »

Posted in Industry News
24thFeb 2012

TUPE regulations update

An interesting new legal judgment has been issued concerning the TUPE Regulations and in particular, what constitutes an "organised grouping of employees" for the purposes of determining when TUPE applies.    Read more »

Posted in Industry News
24thFeb 2012

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