The Custom Content Council, the leading professional association for custom media and content marketing, announced a robust lineup of industry speakers for the sixth annual Custom Content Conference.
From April 9-11 content marketers are convening in downtown Chicago to discuss brand storytelling, design, analytics, digital technology, and most importantly, how to monetize and show increased ROI via content. This year's theme, Optimize Your Return on Content, seeks to address the issue of how brands and marketers can leverage their content for full potential return. Read more »
The latest National Readership Survey (NRS) reveals many of CMA's members are producing magazines which are outperforming British red-top, with Cedar's Tesco Magazine boasting the highest readership, gaining the coveted title of Britain's most-read print product, beating the likes The Sun and Daily Mirror. Read more »
With the International Content Marketing Summit just around the corner, Patrick Fuller shares his thoughts with Fourth Source on the importance of understanding content planning in order to get the right message to the right audience at the right time. Read more »
This is your chance to hear Forrester Research Director and customer experience expert, Harley Manning, speaking at the IDM Annual Lecture, on why putting the customer at the centre of your business matters more now than any other strategic imperative.
Content Marketing Association Members are able to book this event at the IDM Member Rate of just £30 + VAT. If you would like your place email MACS@theidm.com quoting CMOAL or call 020 8614 0277. Read more »
The networking business Editorial Intelligence, has announced the winners of The Comment Awards 2012. In their fourth year, The Comment Awards celebrate the work of the finest print and online commentators and their editors over the last twelve months. Read more »