Clare Hill shares her thoughts with Marketing Week on why content marketing is the natural choice for brands looking to create engagement in today's multichannel landscape. Read more »
The Custom Content Council, the leading professional association for custom media and content marketing, announced a robust lineup of industry speakers for the sixth annual Custom Content Conference.
From April 9-11 content marketers are convening in downtown Chicago to discuss brand storytelling, design, analytics, digital technology, and most importantly, how to monetize and show increased ROI via content. This year's theme, Optimize Your Return on Content, seeks to address the issue of how brands and marketers can leverage their content for full potential return. Read more »
Marketing Week investigates the need for specialist content marketers to manage social and digital strategies for brands in order to ensure content is not being diluted.Read more »
The latest National Readership Survey (NRS) reveals many of CMA's members are producing magazines which are outperforming British red-top, with Cedar's Tesco Magazine boasting the highest readership, gaining the coveted title of Britain's most-read print product, beating the likes The Sun and Daily Mirror. Read more »
With the International Content Marketing Summit just around the corner, Patrick Fuller shares his thoughts with Fourth Source on the importance of understanding content planning in order to get the right message to the right audience at the right time. Read more »