Julia Hutchison's latest comment piece in Engage me discusses the Mintel research, commissioned by the CMA, and the popularity of digital content in the industry. Read more »
Marketing's newly renamed ‘Content Marketing leagues' - a move in line with our recent rebrand to the CMA - announces its top agencies, with the top 5 all CMA members. Julia Hutchison talks about the power journalism has to engage through any channel and the positives behind hiring a content agency. Read more »
CMA's media partner Marketing Week, featured news of our re-launch yesterday.
An interesting article by The Economist this week looks at the surge of iPad apps over the last two years and why some may have hastily issued an app too soon without thinking about the longevity and content. Read more »
According to Ad Age The Huffington Post has been in talks with ad agencies and marketers about helping them build websites for brands. They are currently working with a ‘major consumer-goods advertiser' and will create new content for their website as well as curating relevant existing content from The Huffington Post. Read more »