Content

Engage me showcases the CMA-commissioned Mintel research

Julia Hutchison's latest comment piece in Engage me discusses the Mintel research, commissioned by the CMA, and the popularity of digital content in the industry. Read more »

Posted in Industry News
20thJun 2012

Marketing's latest 'content marketing leagues' announced and renamed in line with CMA rebrand

Marketing's newly renamed ‘Content Marketing leagues' - a move in line with our recent rebrand to the CMA - announces its top agencies, with the top 5 all CMA members.  Julia Hutchison talks about the power journalism has to engage through any channel and the positives behind hiring a content agency. Read more »

Posted in Industry News
19thJun 2012

Marketing Week feature CMA's re-brand

CMA's media partner Marketing Week, featured news of our re-launch yesterday. 

Read the article in full here >> Read more »

Posted in Industry News
15thJun 2012

Are we issuing apps too soon without thinking about longevity and content?

An interesting article by The Economist this week looks at the surge of iPad apps over the last two years and why some may have hastily issued an app too soon without thinking about the longevity and content.    Read more »

Posted in Industry News
8thJun 2012

The Huffington Post is creating content for brands

According to Ad Age The Huffington Post has been in talks with ad agencies and marketers about helping them build websites for brands.  They are currently working with a ‘major consumer-goods advertiser' and will create new content for their website as well as curating relevant existing content from The Huffington Post. Read more »

Posted in Industry News
25thMay 2012

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