This week's issue of Marketing Week looks at CMA's most recent research which shows that content marketing spend is to rise this year. Julia Hutchison warns of the need for investment in quality journalism and true brand understanding before launching into a content marketing strategy. Read more »
Julia Hobsbawm, founder and CEO of Editorial Intelligence, has been announced as the winner of the First Women Awards Media Woman of the Year 2012, just 24 hours after delivering her Inaugural Lecture as Honorary Visiting Professor in Networking at Cass Business School. Read more »
Julia Hutchison's latest comment piece in Engage me discusses the Mintel research, commissioned by the CMA, and the popularity of digital content in the industry. Read more »
Marketing's newly renamed ‘Content Marketing leagues' - a move in line with our recent rebrand to the CMA - announces its top agencies, with the top 5 all CMA members. Julia Hutchison talks about the power journalism has to engage through any channel and the positives behind hiring a content agency. Read more »
CMA's media partner Marketing Week, featured news of our re-launch yesterday.