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Customer publisher launches iPhone apps
In the past six months many publishers have been preoccupied with iPad apps, and rightly so. However, with over 73 million iPhones sold worldwide to date, it is important to not forget the market of opportunities to engage with consumers. iPhone apps from customer publishers are rare so far, but we are certain to see more appear in the next twelve months. Read more »
BlackBerry maker’s new tablet PC and what it means for publishers
Earlier this week RIM, manufacturer of the BlackBerry range of mobile phones, unveiled its first ever tablet PC device. Billed as its answer to the Apple iPad the PlayBook will be marketed as a complimentary device to BlackBerry phones and will offer a similar range of features to other tablet devices. Read more »
Mobile phone payment systems offer great opportunities for publishers and brands
‘The evolution of sophisticated mobile payment systems now offers customer publishing companies and branded content agencies a great opportunity', Adrian Sarosi of Open Market told the APA digital breakfast on Monday. Read more »
Digital Breakfast - why brands need to focus on mobile content
Smartphones are no longer a luxury item and now present publishers and brands with all kinds of opportunities. That's the opinion of Agency Mobile's James Pimentel-Pinto, who shared his views on the future of branded content for mobile at the APA Digital Breakfast on Monday September 21st. Read more »
Should customer publishing companies be taking a lead in producing iPhone apps?
A huge amount has been written recently about how brands can use the iPhone, and indeed other smartphones, to connect with their customers. However while digital agencies, PR agencies, advertising agencies and others have taken a lead and produced a wide range of apps, branded content companies seem to have taken a more cautious approach. Read more about why iPhone apps and Customer Publishers »
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