CMA Digital Breakfast


How might IAB's new transparency guidelines affect online advertorials?

The Internet Advertising Bureau has released a set of guidelines to help the marketing industry provide more transparency to consumers around digital advertorials. They aim to provide advertisers with clear and practical steps to make it easier for consumers to spot these types of digital ad formats designed to look and feel like editorial content. Read more »

Posted in Media Coverage
1stOct 2015

Effectiveness of print media - survey request

Short 5 minute survey aimed at marketing, advertising and media professionals that will provide invaluable understanding about the impact and effectiveness of print media. Complete the 5 minute survey »

Posted in Print
19thDec 2013

Vue launches new app

Vue Magazine, the UK’s number one dedicated film title by circulation, is being launched in a free tablet version mid-December 2013. The app, developed by Publicis Blueprint, is being rolled out following the success of Vue Magazine and has been designed to maximise the tablet format, featuring interactive interviews, features and embedded video, audio and games.

Read more »

Posted in Member news
18thDec 2013

Tips on using content to attract niche audiences online

Posted by: CMA

Can you use content to target a specific niche for your brand? If so how do you go about it? Read more »

Posted in CMA blog
17thDec 2013

Launch of 2014 CMA Digital Breakfast schedule - exciting new topics added

The CMA are excited to launch the 2014 schedule for the Digital Breakfasts. New topics include - Storytelling and emotional engagement for brands, Ecommerce and conversion rate optimisation and February's Content Analytics. Find out more and book your place »

17thDec 2013

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