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Effectiveness of print media - survey request

Short 5 minute survey aimed at marketing, advertising and media professionals that will provide invaluable understanding about the impact and effectiveness of print media. Complete the 5 minute survey »

Posted in Print
19thDec 2013

Lewis Silkin Legal Advice for APA members: Inadvertent advertorial?

Are you a retail customer publisher involved in the practice of selling opportunities to suppliers to feature their products in magazine editorial?

Say you create a DIY customer magazine for a DIY store.  You're doing an article on how to erect and paint sheds.  You are looking to make some extra revenue by selling the opportunity to a tool supplier to feature their drills, paint brushes and screwdrivers in the article. 

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Posted in Print
23rdMar 2012