Content

Event: CMA Digital Breakfast - Content Analytics - Weds 12 Feb

The first CMA Digital Breakfast of 2014 will be looking at Content Analytics and how to measure the effectiveness of branded content throughout the customer journey.  Find out more and book your place »

13thDec 2013

House of Fraser debuts Christmas magazine, RBS unveils business website and Fuller’s revamps its catalogue

November proves to be an important month for content marketing in the UK with awards, new launches and staff movements. Read more »

Posted in Industry News
12thDec 2013

Seven and Burda Creative announce international strategic alliance

The leading content marketing agencies in Europe's two largest markets - Seven in the UK and Burda Creative in Germany - have announced a strategic alliance as part of an ongoing initiative to build a global network of content marketing specialists. Read more »

Posted in Member news
12thDec 2013

Why Google updates give content marketers the whip hand

Posted by: Neal Anderson, Publicis Blueprint

Take a Panda, a Penguin and a Hummingbird and what do you get? No, not the cast of Madagascar 4, these are the codenames for Google's search algorithm updates, which are reshaping the marketing landscape in ways that make content and storytelling even more powerful than ever before. 

Read more »

Posted in CMA blog
10thDec 2013

Process: a tough nut to crack

Posted by: Dan Brotzel, Sticky Content Ltd

Businesses and brands that want to set up and sustain their own content operation face two kinds of challenge: the creation challenge and the process challenge. Read more »

Posted in CMA blog
10thDec 2013

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