Content

Content rules: The five Ws of content planning

Posted by: Ann Hartland, Content Planning Director, Cedar    

Most of us are familiar with the five Ws, especially anyone who studied journalism. My seat was barely warm before the ‘who', ‘what', ‘when', ‘where' and ‘why' of information gathering was drilled into me - questions all just as relevant to planning today's great content. Read more »

Posted in CMA blog
3rdDec 2013

#Content2013 - top tweets from International Content Marketing Summit

#Content2013 reached the dizzy heights of top 3 trending # on Twitter last week at the CMA International Content Marketing Summit 2013. There were complaints of aching fingers as delegates tried to keep up with all the facts, stats and quotes from key note speakers such as The Economist, Twitter, Facebook, Vice, Coco-Cola, and Obama's Digital Strategist. 

Here is the CMA curated Storify highlights from the days Tweets... Read more »

Posted in CMA news
3rdDec 2013

Multiple award wins underline Publicis Blueprint’s digital and mobile credentials

Two awards for the Orange Exchange magazine app at the Effective Mobile Marketing Awards 2013 make it an impressive four awards in the space of two weeks for Publicis Blueprint's mobile content marketing solutions. Read more »

Posted in Member news
3rdDec 2013

20 Key Takeaways from CMA International Content Marketing Summit

The CMA International Content Marketing Summit 2013 was a resounding success. Every one of the 18 speakers delivered presentations that were so full of insight. But, taking Facebook's Creative Strategist Alastair Cotterill's advice to "keep it short and keep it relevant," we'll stick to 20. So here is a collection of our favorite takeaway quotes from the day...         Read more »

Posted in CMA news
3rdDec 2013

Digital Breakfast: End of year round-up and forecast for 2014 - Weds 04 Dec

We will be seeing 2013 out with a bang! Our last Breakfast of the year on Weds 04 Dec will be future gazing into 2014 to see what will be high on the agenda for digital content.     Read more »

2ndDec 2013

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