The Content Marketing Association (CMA), the industry body for the content marketing industry, revealed the winners for its fourth annual International Content Marketing Awards last night at Old Billingsgate in London. Read more »
The cream of the crop in the Content Marketing industry gathered to celebrate what has been an incrediable year for the industry, and here are the photo's to prove it... Read more »
Channel 4 Journalist and broadcaster Krishnan Guru-Murthy gets the CMA International Content Marketing Summit 2013 underway. Read more »
Nick talked about the importance of content marketing, but kicked off by mentioning the old chestnut the death of advertising.
He said that he had ‘Lost count of number of events that talk about the ‘death of advertising'. However Nick feels that reports of its death are greatly exaggerated. As an example he mentioned The Super Bowl which he suggested is as famous for advertising as football. Read more »