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VIDEO TAKES CENTRE STAGE IN CONTENT MARKETING STRATEGIES - CMA INDUSTRY REPORT: HAVE YOU DOWNLOADED YET?

Video has moved to become a central part of content marketing strategies, with video budgets set to accelerate further over the coming year, according to a new study by the Content Marketing Association. 71% of content marketers believe that brands aren’t investing enough in video content. Read more »

Posted in CMA news
15thApr 2016

Content marketers look to video

A majority of content marketers believe that brands aren't investing enough in video content and more than half expect to increase spending in this area over the coming year, new research has revealed. Read more »

Posted in Media Coverage
15thApr 2016

Effectiveness of print media - survey request

Short 5 minute survey aimed at marketing, advertising and media professionals that will provide invaluable understanding about the impact and effectiveness of print media. Complete the 5 minute survey »

Posted in Print
19thDec 2013

Vue launches new app

Vue Magazine, the UK’s number one dedicated film title by circulation, is being launched in a free tablet version mid-December 2013. The app, developed by Publicis Blueprint, is being rolled out following the success of Vue Magazine and has been designed to maximise the tablet format, featuring interactive interviews, features and embedded video, audio and games.

Read more »

Posted in Member news
18thDec 2013

Tips on using content to attract niche audiences online

Posted by: CMA

Can you use content to target a specific niche for your brand? If so how do you go about it? Read more »

Posted in CMA blog
17thDec 2013

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