Content

CMA Summit 2013: Importance of music for content marketing

Nikhil Shah, co-founder Mixcloud believes there is a great opportunity for branded content around music. Read more »

Posted in CMA news
27thNov 2013

Guardian Media Network - Content Marketing Not your Grandad's Prose

Content marketing involves a whole multi-channel strategy – and social media plays a crucial part in it.

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Posted in Media Coverage
27thNov 2013

CMA Summit 2013: Coca Cola's Jonathan Mildenhall - strategy need to be 'liquid and linked'

No organisation in the world has a content strategy completely figured out, admitted Coca Cola's SVP, Integrated Marketing Content and Design Excellence, in his keynote speech at the CMA Summit yesterday. Read more »

Posted in CMA news
27thNov 2013

CMA Summit 2013: High heeled revolutionaries

The fundamental way in which we consume fashion content is changing, reckons Carrie Tyler, Head of Editorial, Neverunderdressed.com. Read more »

Posted in CMA news
27thNov 2013

Marketing Week - Summit: Mixcloud: 'Brands still aren't using music in a content marketing fashion'

Content Marketing Association Summit 2013: Brands are still not harnessing the content marketing opportunities offered by music and instead are opting to create “bland” pieces of marketing..

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Posted in Media Coverage
27thNov 2013

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