Content

The Hyper Individual

Posted by: Richard Nicholls, The Future Foundation

I have been interested in consumer empowerment for a long time - the idea that the balance of power has been slowly shifting from companies to consumers. Technology has of course been a huge driver, as tools emerge that allow consumers to see their electricity expenditure, compare prices, track their health and home energy use- and make the best decisions (or even automate the decision making process) based on this information. Read more »

Posted in CMA blog
6thFeb 2013

Brands and agencies take note magazines are trending

Posted by: Paul Keers, White Light Media

It's ironic. Just when the content industry is emphasising the number of platforms on which it operates, and just as video agencies, digital outfits and app developers are flocking under the umbrella of content marketing - the most fashionable medium seems to be print. Read more »

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Posted in CMA blog
6thFeb 2013

PMA's special training offers this week

Financial Journalism and Writing Reports that Get Read are two of PMA's specialist courses. We deliver them here in London, or in-house for professionals based all over the UK and abroad. Listed below are some of our latest workshops on offer from our new training centre at The Press Association. If you don't see what you need here, then take a look at our website for the full complement of PMA's courses... Read more »

Posted in Other Events
4thFeb 2013

Harriet Cooper announced as new editor of The London Magazine

We are delighted to announce that Harriet Cooper is the new editor of The London Magazine - the capital's premier lifestyle and property title.

Read more »

Posted in Member news
4thFeb 2013

Week in content marketing: 1 February

This week sees the CMA welcome new managing director Clare Hill who joins from ITV, August Media has been recommissioned to work with the Artichoke Trust for LUMIERE 2013, Progressive Customer Publishing creates new magazine, website and e-newsletter for Foodservice Consultants Society International (FCSI), Cedar's Harriet Cooper is promoted to editor of The London Magazine, Sainsbury's and Topshop in content marketing push and why this week it's all about Vine.     Read more »

Posted in
1stFeb 2013

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