Waitrose is delighted to announce that Pippa Middleton has been signed as a new columnist for Waitrose's monthly magazine Waitrose Kitchen. Read more »
John Brown has reunited with Swarovski to create a new website as part of the brand campaign supporting Swarovski's Spring/Summer range of new luxury products. The website, which is the two companies' first-ever digital project together, features high fashion and aspirational travel pieces inspired by a different exotic location each month. Read more »
Leading international content marketing agency NewsReach has launched a new website this week to complement its updated branding. The redesigned newsreach.co.uk site features a parallax-effect design with striking visuals, while the content has been tailored to highlight the intelligent approach to content marketing which sits at the heart of everything NewsReach does. Read more »
Ben Manning and Adrienne Burns of the ContentPlus team will be presenting a talk at the Technology for Marketing & Advertising show at Earls Court 2 on Tuesday next week (February 26th). Read more »
This week sees significant wins for Cedar and CPL, a debate about a content skills gap and how Instagram is a hit with brands.
Telecoms network O2 is to team up with Cedar to develop the next phase of the brand's in-store customer content in what could be one of the biggest content marketing deals of the year.
CPL has been appointed as a creative partner by the Market Research Society (MRS), in a move that will see it developing a number of print and digital content initiatives on behalf of the major international membership body.
John Brown has partnered with PruHealth and PruProtect to launch a new health and well-being magazine Vitality. Read more »