Content

Week in content marketing: 22nd Feb

This week sees significant wins for Cedar and CPL, a debate about a content skills gap and how Instagram is a hit with brands.

Telecoms network O2 is to team up with Cedar to develop the next phase of the brand's in-store customer content in what could be one of the biggest content marketing deals of the year. 

CPL has been appointed as a creative partner by the Market Research Society (MRS), in a move that will see it developing a number of print and digital content initiatives on behalf of the major international membership body.

John Brown has partnered with PruHealth and PruProtect to launch a new health and well-being magazine Vitality.  Read more »

Posted in
22ndFeb 2013

CMA is delighted to welcome new member Propagator

The CMA is delighted to welcome new member Propagator.

Propagator is a content marketing and marketing technology company. It specialises in creating advice and learning services to help organisations use digital channels to build profitable and sticky relationships with their customers.  Read more »

Posted in CMA news
22ndFeb 2013

CMA Coverage: Marketing Week - 'Marketers are facing a content skills gap'

Marketing Week investigates the need for specialist content marketers to manage social and digital strategies for brands in order to ensure content is not being diluted. Read more »

Posted in Media Coverage
22ndFeb 2013

CPL strikes design deal with Market Research Society

CMA member CPL has been appointed as a creative partner by the Market Research Society (MRS), in a move that will see it developing a number of print and digital content initiatives on behalf of the major international membership body. Read more »

Posted in Member news
22ndFeb 2013

Cedar wins O2 in-store content account

In one of the biggest content marketing agency moves of the past year, O2 has chosen Cedar to develop the next phase of the brand's in-store customer content. Read more »

Posted in Member news
21stFeb 2013

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