The latest ABCs mark a step change for content marketing. The combined circulation of customer magazines within the Top 100 Magazines by Circulation, including titles such as Asda Magazine, Waitrose Kitchen and BA High Life, has increased year on year by 13 per cent and for the latest 6 month period by a massive 35 per cent and overall this medium has enjoyed over a 300% increase in the rate of growth from 12 months earlier.
Customer titles featuring in the Top 100 now reach 12 million people, equating to 5 million hours of consumer engagement for these brands and their third party advertisers. Read more »
The PPA have been inundated with requests for extensions to the deadline for entries for the PPA Awards 2013, so they've decided to give you a whole extra week.
You now have until 5pm on Friday 22 February to get your award winning entries in. The new deadline will give you the opportunity to include your very latest ABC figures too. Read more »
Mag+ today released several enhancements to its creative toolset for designing digital content apps for touchscreen devices. These new features give designers more freedom to develop digital content, including the ability to make apps that don't look like magazines at all. Other additions include pinch and zoom functions, panning and dual layout options, support for the Kindle Fire HD 8.9-inch and Google Nexus 10, and more options for packaging subscriptions and single issues. Read more »
In the out-of-the box world of VISI, old is new, DIY is hip, recycling is on trend and cross-stitching is no longer exclusively granny territory. Case in point: the stand-out cover of the 192-page DIY ‘Bright Ideas' issue of VISI, on shelf Wednesday 13 February, which is an actual hole-punched cross-stitch pattern bundled with a sample of red Mohair yarn, just begging to be stitched. Read more »
This week sees a new Editor for The London Magazine, publisher confusion over the growth of the tablet market, the re-emergence of the indie print magazine sector, some interesting uses for the new Twitter app Vine and a warning about distributing branded content. Read more »