Content

Cross-Stitch a Magazine Cover? That's VISI For You!

In the out-of-the box world of VISI, old is new, DIY is hip, recycling is on trend and cross-stitching is no longer exclusively granny territory. Case in point: the stand-out cover of the 192-page DIY ‘Bright Ideas' issue of VISI, on shelf Wednesday 13 February, which is an actual hole-punched cross-stitch pattern bundled with a sample of red Mohair yarn, just begging to be stitched. Read more »

Posted in Member news
13thFeb 2013

Week in content marketing: 8th Feb

This week sees a new Editor for The London Magazine, publisher confusion over the growth of the tablet market, the re-emergence of the indie print magazine sector, some interesting uses for the new Twitter app Vine and a warning about distributing branded content. Read more »

Posted in
8thFeb 2013

Brand new CMA 2013 training schedule

Following on from the sold out success of the training courses we ran in 2012, we are pleased to announce our new line-up of CMA training courses for 2013.    

New for 2013, is our new ‘introduction to content marketing' which is a 1 day workshop perfect for all agency new starters to give them an overview of our industry. It explains what content marketing is, who's who in an agency, understanding the industry language, explains the business models and case studies.

Winning new business' is also a new 1 day workshop, which teaches delegates the strategies for developing new business opportunities. And our final new course for 2013 is ‘writing for the web and mobile' great for editorial staff who historically write for printed publications and want to learn more about digital writing. View the full listing of courses »

Posted in Other Events
8thFeb 2013

Advertising opportunity for members in Communicate magazine

"Communicate, the leading magazine for corporate communications professionals, and one of the CMA's Affiliate members, are due to run a feature in their next issue of great relevance to CMA members.

The article will look at the growth of content in corporate communications, and in particular whether this is seeing a greater repurposing of confent between internal and external communication channels. In turn does it necessitate a need for an increase in the role in heads of content/content managers. If anyone has experience in the reuse of internal and external content or of working with heads of content can they get in touch with Brittany.Golob@communicatemagazine.co.uk.

In addition, Communicate magazine are also passing on an advertising discount to CMA members. Read more »

Posted in Member news
7thFeb 2013

Tablets move from niche to mainstream channel

Posted by: Mark Rosselli, Chairman, CPL

Tablets have now become an established part of the UK digital economy - and, by extension, are now undeniably a mainstream platform for content marketing by UK brands. According to the latest survey by YouGov, conducted immediately after Christmas, more than 29% of Britain's online adults now own a tablet of some sort - and a further 7% told the pollsters that they intend to buy a tablet by the end of March. Read more »

Posted in CMA blog
6thFeb 2013

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