Following on from the sold out success of the training courses we ran in 2012, we are pleased to announce our new line-up of CMA training courses for 2013.
New for 2013, is our new ‘introduction to content marketing' which is a 1 day workshop perfect for all agency new starters to give them an overview of our industry. It explains what content marketing is, who's who in an agency, understanding the industry language, explains the business models and case studies.
‘Winning new business' is also a new 1 day workshop, which teaches delegates the strategies for developing new business opportunities. And our final new course for 2013 is ‘writing for the web and mobile' great for editorial staff who historically write for printed publications and want to learn more about digital writing. View the full listing of courses »
"Communicate, the leading magazine for corporate communications professionals, and one of the CMA's Affiliate members, are due to run a feature in their next issue of great relevance to CMA members.
The article will look at the growth of content in corporate communications, and in particular whether this is seeing a greater repurposing of confent between internal and external communication channels. In turn does it necessitate a need for an increase in the role in heads of content/content managers. If anyone has experience in the reuse of internal and external content or of working with heads of content can they get in touch with Brittany.Golob@communicatemagazine.co.uk.
In addition, Communicate magazine are also passing on an advertising discount to CMA members. Read more »
Posted by: Mark Rosselli, Chairman, CPL
Tablets have now become an established part of the UK digital economy - and, by extension, are now undeniably a mainstream platform for content marketing by UK brands. According to the latest survey by YouGov, conducted immediately after Christmas, more than 29% of Britain's online adults now own a tablet of some sort - and a further 7% told the pollsters that they intend to buy a tablet by the end of March. Read more »
Posted by: Caspian Woods, Chief Content Strategist, Editions Financial.
Content marketing is growing in use. Within the next year, 51% of B2B marketers plan to increase their content marketing budgets. Read more »
Posted by: Dan Fielder, Sticky Content
Agencies are having a tough time of it, if all this year's state-of-the-union surveys are to be believed. Almost 90% of digital and design agencies believe their clients now expect more work for less money, according to the Design Industry Voices report, for instance, while over a third of marketing services companies have suffered a decline in sales, according to Plimsoll Analysis. Read more »