"Communicate, the leading magazine for corporate communications professionals, and one of the CMA's Affiliate members, are due to run a feature in their next issue of great relevance to CMA members.
The article will look at the growth of content in corporate communications, and in particular whether this is seeing a greater repurposing of confent between internal and external communication channels. In turn does it necessitate a need for an increase in the role in heads of content/content managers. If anyone has experience in the reuse of internal and external content or of working with heads of content can they get in touch with Brittany.Golob@communicatemagazine.co.uk.
In addition, Communicate magazine are also passing on an advertising discount to CMA members. Read more »
Posted by: Mark Rosselli, Chairman, CPL
Tablets have now become an established part of the UK digital economy - and, by extension, are now undeniably a mainstream platform for content marketing by UK brands. According to the latest survey by YouGov, conducted immediately after Christmas, more than 29% of Britain's online adults now own a tablet of some sort - and a further 7% told the pollsters that they intend to buy a tablet by the end of March. Read more »
Posted by: Caspian Woods, Chief Content Strategist, Editions Financial.
Content marketing is growing in use. Within the next year, 51% of B2B marketers plan to increase their content marketing budgets. Read more »
Posted by: Dan Fielder, Sticky Content
Agencies are having a tough time of it, if all this year's state-of-the-union surveys are to be believed. Almost 90% of digital and design agencies believe their clients now expect more work for less money, according to the Design Industry Voices report, for instance, while over a third of marketing services companies have suffered a decline in sales, according to Plimsoll Analysis. Read more »
Posted by: CMA
Content marketing is booming. Just about every research report and marketer interview names content as one of the brightest stars in the marketing sky, providing brands with a fantastically effective way to reach their customers and inspire them in a way that TV or outdoor ads cannot. But thanks to its popularity, there's a glut of bad content out there, created in a whirl of panic, confusion and bad planning. Read more »