Content

Why brands and retailers need to rise quickly to the challenge of multi-channel content

Posted by: Julia Hutchison, Group FMG

The rapid pace of change within the consumer technology sector has left many marketers struggling to keep pace. With so many different devices and channels available, making sure you are sending out consistent messaging across all your channels and effectively managing information and associated rich media assets, such as photos and videos, for all of your products is one of the biggest challenges facing marketers today. Now more than ever, brands and retailers need to think like publishers and explore their workflows, publishing tools and business models to deliver their content consistently to the right media channels at the right time... and for most these aren't necessarily skills that come naturally. Read more »

Posted in CMA blog
6thFeb 2013

The year of responsive content

Posted by: Martin MacConnol, Wardour

I am starting to get slightly tired of the phrase ‘responsive design'. Read more »

Posted in CMA blog
6thFeb 2013

A day in the life...Tilly Boulter, CEO, Think

Tilly combines a busy business life with being a single mum who can but try her best. She lives in north London with her two children, her two dogs and her one mother. Read more »

Posted in Member news
6thFeb 2013

The Hyper Individual

Posted by: Richard Nicholls, The Future Foundation

I have been interested in consumer empowerment for a long time - the idea that the balance of power has been slowly shifting from companies to consumers. Technology has of course been a huge driver, as tools emerge that allow consumers to see their electricity expenditure, compare prices, track their health and home energy use- and make the best decisions (or even automate the decision making process) based on this information. Read more »

Posted in CMA blog
6thFeb 2013

Brands and agencies take note magazines are trending

Posted by: Paul Keers, White Light Media

It's ironic. Just when the content industry is emphasising the number of platforms on which it operates, and just as video agencies, digital outfits and app developers are flocking under the umbrella of content marketing - the most fashionable medium seems to be print. Read more »

3Comments
Posted in CMA blog
6thFeb 2013

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