The last session of the day brought Matt O'Mara, MD UK, Vice, to talk about what type of content the company uses to target Generation Y. Read more »
One of the day's highlights was undoubtedly the appearance of Matthew McGregor the 34 year old political and social media guru. As a key member of Barack Obama's rapid response team he won the praise of the president for his attacks on the President's Republican rival Mitt Romney. Read more »
Once, media agencies were all about producing traditional advertising campaigns. However for Mediacom, which has recently joined the CMA, branded content is the ‘fastest growing part of the business.'
According to Nick Cohen, Managing Partner and Head of Content, Mediacom, $1.56 billion was spent just on sponsored content in the US. Read more »
Social media sites like Twitter and Facebook are becoming increasingly important forms of communication as well as important commercial tools for brands. Read more »
Nikhil Shah, co-founder Mixcloud believes there is a great opportunity for branded content around music. Read more »