Content

Month in content marketing: November

New magazine, handbook and social media launch from key brands. Plus awards for content marketing and updates about Pinterest and omni-channel retailing.     Read more »

Posted in
5thNov 2013

What does award winning Content Markeitng look like? Six case study examples

With the CMA International Content Marketing Awards for 2013 due to be handed out in a few weeks, we take a closer look at some of last year's winners to see what success looks like. Read more »

Posted in
30thOct 2013

#LoveContent: easyJet's Traveller

We're asking content lovers to let us know what branded content they have spotted, loved, or are working on. This month is the CMA's Gemma Rainer...    Read more »

Posted in
8thOct 2013

Efficacy rules: the seven habits of highly effective content marketing

Posted by: Dominic Mills, CMA Consulting Editor

Content marketing is rising higher up the priority lists of top-level CMOs. But like everything in the marketers' toolbox, it has to prove its worth. One way is by embracing a commitment to effectiveness. CMA consultant editor Dominic Mills asks three leading practitioners how best to build a culture focused on effectiveness.  Read more »

Posted in
7thOct 2013

Month in content marketing: Tesco, Christie's, Superbrands and the biggest challenges facing content marketers

All the latest content marketing news from key brands, the latest research into the way brands are using editorial in the UK and a look at which new platforms are most effective for brands.     Read more »

Posted in
7thOct 2013

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