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UK Adspend rebounds to pre-recession levels
Brands spent £17.17bn on advertising last year despite the still flat UK economy, the first time ad spend has topped the £17bn since pre-recession 2007, according to the latest Advertising Association/Warc report. Read more »
This month, we reveal how tablets and mobiles are used in different ways, the explosion of online business, and who the ‘digital elite' are. Read more »
Almost a quarter of online time is spent on social networking site in UK
13 minutes of every hour online is spent on social networking sites and forums in the UK, finds new research from Experian. Visits to entertainment sites followed with 9 minutes of consumption per hour, and then shopping at 6 minutes. Read more »
Marketing spend rises slightly, whilst company morale soars
The latest IPA Bellwether survey reveals that there was little change in marketing budgets during Q1 2013, however confidence in company finance was at the highest it has been for a year. Read more »
Online time now exceeds offline media consumption globally
According to GlobalWebIndex, consumers are now spending more time with online media than they are with traditional forms of media. Globally digital including social media and mobile internet usage now accounts for 57% of daily media time. Read more »
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