Content

Outbrain does the Mobot

The Mo Farah Foundation, via Fifty6 Media, has partnered with content discovery solution Outbrain, to maximise online audience engagement for the innovative "Do the Mobot" campaign.  The campaign delivered 127% of its target number of clicks, and has supported the Mobot campaign in raising awareness and funds for the charity.  Read more »

Posted in Member news
8thJan 2013

John Smigielski joins Axon Board

John Smigielski, Axon's Editorial Director for the past two years, has been appointed to the board. Read more »

Posted in Member news
7thJan 2013

Never mind the jargon, here's the content

Posted by: Jessica Gibson, Seven

Not sure it was ever any different, but does someone need to take a stand against unnecessary jargon? This is particularly true in Content Marketing where there's enough navel-gazing already about what is or isn't content. What's really important here? Read more »

Posted in CMA blog
7thJan 2013

9 content planning resolutions for 2013

Posted by: Dan Fielder, managing editor, Sticky Content

In 2013 we are all of course resolved to create more effective content. Content that's strategic, not just tactical. Content that users will value, not just feel interrupted by. Content that maps to business goals and has a chance of making a measuring difference to our engagement metrics. So here are 9 resolutions for clients and agencies to help make 2013 the year of effective content... Read more »

Posted in CMA blog
4thJan 2013

Why quality content marketing will be king in 2013

Posted by: Julia Hutchison, FMG

The past 12 months has seen content marketing become a big hitter in the marketing discipline stakes and there are plenty of lessons marketers need to learn for the year ahead to make the most of the growing medium. 2012 has been a great year for content marketing, one that has seen it established as a key discipline as brands look to create a genuine rapport with their target audience. And there are big names leading the charge; the likes of Coca-Cola and Red Bull both embed content strategy as an integral part of their overall marketing strategy. Read more »

Posted in CMA blog
4thJan 2013

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