Content

Week in content marketing: 25 January

This week John Brown joins the VIP (Very Important Pets) Club with Pets at Home, Golfbreaks.com hires August to content campaign, ContentPlus unveils new branding and website, the Publishing & Media Expo Keynote programme has been announced, and Twitter launches Vine.     Read more »

Posted in
25thJan 2013

CMA appoints ITV's Clare Hill as Managing Director

The CMA (Content Marketing Association) has appointed Clare Hill to the position of Managing Director. The appointment follows the successful rebrand of the association last year from APA to reflect more accurately the work of its members and the content marketing proposition.     Read more »

Posted in CMA news
25thJan 2013

Pets at Home appoint John Brown as new content agency

Following a four way competitive pitch Pets at Home has appointed John Brown as their content agency to support the development of their VIP (Very Important Pets) Club, which launched in November 2012.  Read more »

Posted in Member news
24thJan 2013

New Content Marketing category added to Engage Awards

CMA media partner Marketing Week has launched a new Content Marketing category this year at their Engage Awards. The entry deadline (Tues 29 Jan) is fast approaching! Just 4 days left to enter...

This category covers innovative uses of content across all disciplines including print, video, mobile and online. Content marketing must see brands use content to engage their target consumers with specially created content, which either drives a better level of interaction with the brand, encourages more purchases, enhances loyalty or any other vital organisational aim. Read more »

24thJan 2013

Wavecasts set the new standard for online events

Award-winning online event platform, and CMA Affiliate member Wavecast® Pro are offering event organisers, publishers and other content providers an opportunity to attend a free interactive workshop this spring. Covering the key benefits and business case for embracing online and hybrid events they will also show attendees how to generate new revenues via sponsorship and pay-per-view models.     Read more »

Posted in Member news
24thJan 2013

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