CMA Digital Breakfast


What's new in marketing research this month: Jan 2013

This month, we reveal the social media tools ad agencies use the most, the top fashion brands in the UK, and the state of the UK's retail entertainment sector.     Read more »

9thJan 2013

Patrick Fuller finds inspiration at the checkout of his local supermarket

Posted by: Patrick Fuller, CMA

Let me be one of the few remaining people to wish you Happy New Year. Last year was one of the most successful in our industry's history, and all signs are pointing towards 2013 being even better. Read more »

Posted in CMA blog
9thJan 2013

Five technologies that could change content marketing forever

Posted by: CMA

With client brands always wanting to stand out and reach their customer in as many ways as possible, content marketing embraces new technology quicker than most. Already old hands at social media and mobile content, agencies are now looking to use the latest innovations to give their clients more distribution channels and wow-factor content. These are just a handful. Read more »

Posted in CMA blog
9thJan 2013

Coca-Cola: If this is content, bring back editorial

Posted by: Paul Keers, White Light Media

When Coca-Cola announced their digital content project, Journey, they talked in terms of becoming "a quality publisher of compelling content", and providing a site where people "engage in stimulating debate". I'm sure they won't mind, therefore, if some of that debate is about Journey itself. Read more »

Posted in CMA blog
8thJan 2013

Outbrain does the Mobot

The Mo Farah Foundation, via Fifty6 Media, has partnered with content discovery solution Outbrain, to maximise online audience engagement for the innovative "Do the Mobot" campaign.  The campaign delivered 127% of its target number of clicks, and has supported the Mobot campaign in raising awareness and funds for the charity.  Read more »

Posted in Member news
8thJan 2013

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