UK businesses are set to invest big in content marketing in 2013 in order to stand out from their competition, new research by NewsReach has found.
A survey of representatives of more than 70 organisations - most of them in-house marketers - showed 78 per cent of UK businesses invested in content marketing in 2012, but most have bigger plans for 2013. Read more »
When PMA training moved last week, they were looking through old booking forms from 20 years ago ..... and their prices have hardly changed in all that time. Just 15% - which is way below inflation for that period - proving they remain excellent value for money. Read more »
This month, we reveal the social media tools ad agencies use the most, the top fashion brands in the UK, and the state of the UK's retail entertainment sector. Read more »
Posted by: Patrick Fuller, CMA
Let me be one of the few remaining people to wish you Happy New Year. Last year was one of the most successful in our industry's history, and all signs are pointing towards 2013 being even better. Read more »
Posted by: CMA
With client brands always wanting to stand out and reach their customer in as many ways as possible, content marketing embraces new technology quicker than most. Already old hands at social media and mobile content, agencies are now looking to use the latest innovations to give their clients more distribution channels and wow-factor content. These are just a handful. Read more »