Content

Five technologies that could change content marketing forever

Posted by: CMA

With client brands always wanting to stand out and reach their customer in as many ways as possible, content marketing embraces new technology quicker than most. Already old hands at social media and mobile content, agencies are now looking to use the latest innovations to give their clients more distribution channels and wow-factor content. These are just a handful. Read more »

Posted in CMA blog
9thJan 2013

Coca-Cola: If this is content, bring back editorial

Posted by: Paul Keers, White Light Media

When Coca-Cola announced their digital content project, Journey, they talked in terms of becoming "a quality publisher of compelling content", and providing a site where people "engage in stimulating debate". I'm sure they won't mind, therefore, if some of that debate is about Journey itself. Read more »

Posted in CMA blog
8thJan 2013

Outbrain does the Mobot

The Mo Farah Foundation, via Fifty6 Media, has partnered with content discovery solution Outbrain, to maximise online audience engagement for the innovative "Do the Mobot" campaign.  The campaign delivered 127% of its target number of clicks, and has supported the Mobot campaign in raising awareness and funds for the charity.  Read more »

Posted in Member news
8thJan 2013

John Smigielski joins Axon Board

John Smigielski, Axon's Editorial Director for the past two years, has been appointed to the board. Read more »

Posted in Member news
7thJan 2013

Never mind the jargon, here's the content

Posted by: Jessica Gibson, Seven

Not sure it was ever any different, but does someone need to take a stand against unnecessary jargon? This is particularly true in Content Marketing where there's enough navel-gazing already about what is or isn't content. What's really important here? Read more »

Posted in CMA blog
7thJan 2013

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