Content

Audi, British Airways and John Lewis big winners at CMA's International Content Marketing Awards

The Content Marketing Association (CMA), the industry body for the content marketing industry, revealed the winners for its fourth annual International Content Marketing Awards last night at Old Billingsgate in London. Read more »

28thNov 2013

Pictures from The International Content Marketing Awards 2013

The cream of the crop in the Content Marketing industry gathered to celebrate what has been an incrediable year for the industry, and here are the photo's to prove it...     Read more »

28thNov 2013

MediaTel - Summit: VICE: Brands, stop bullsh*tting teens

Authenticity is just as important as content when it comes to storytelling, says Matt O'Mara, UK managing director of VICE.


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Posted in Media Coverage
28thNov 2013

CMA Summit 2013: Welcome

Channel 4 Journalist and broadcaster Krishnan Guru-Murthy gets the CMA International Content Marketing Summit 2013 underway.  Read more »

Posted in CMA news
27thNov 2013

CMA Summit 2013: How owned media - The Economist's Nick Blunden - sees content marketing

Nick talked about the importance of content marketing, but kicked off by mentioning the old chestnut the death of advertising.

He said that he had ‘Lost count of number of events that talk about the ‘death of advertising'. However Nick feels that reports of its death are greatly exaggerated. As an example he mentioned The Super Bowl which he suggested is as famous for advertising as football. Read more »

Posted in CMA news
27thNov 2013

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