Nick talked about the importance of content marketing, but kicked off by mentioning the old chestnut the death of advertising.
He said that he had ‘Lost count of number of events that talk about the ‘death of advertising'. However Nick feels that reports of its death are greatly exaggerated. As an example he mentioned The Super Bowl which he suggested is as famous for advertising as football. Read more »
If you want to be successful on line you need three things: know who you're targeting, communicate persuasively and sell with integrity. That's according to web psychologist Nathalie Nahai, speaking at the Content Marketing Summit 2013 this afternoon. Read more »
The last session of the day brought Matt O'Mara, MD UK, Vice, to talk about what type of content the company uses to target Generation Y. Read more »
One of the day's highlights was undoubtedly the appearance of Matthew McGregor the 34 year old political and social media guru. As a key member of Barack Obama's rapid response team he won the praise of the president for his attacks on the President's Republican rival Mitt Romney. Read more »
Once, media agencies were all about producing traditional advertising campaigns. However for Mediacom, which has recently joined the CMA, branded content is the ‘fastest growing part of the business.'
According to Nick Cohen, Managing Partner and Head of Content, Mediacom, $1.56 billion was spent just on sponsored content in the US. Read more »