Once, media agencies were all about producing traditional advertising campaigns. However for Mediacom, which has recently joined the CMA, branded content is the ‘fastest growing part of the business.'
According to Nick Cohen, Managing Partner and Head of Content, Mediacom, $1.56 billion was spent just on sponsored content in the US. Read more »
Social media sites like Twitter and Facebook are becoming increasingly important forms of communication as well as important commercial tools for brands. Read more »
Nikhil Shah, co-founder Mixcloud believes there is a great opportunity for branded content around music. Read more »
No organisation in the world has a content strategy completely figured out, admitted Coca Cola's SVP, Integrated Marketing Content and Design Excellence, in his keynote speech at the CMA Summit yesterday. Read more »