Categories
Archives
Sign up to our Newsletter
Patrick Fuller finds inspiration at the checkout of his local supermarket
Posted by: Patrick Fuller, CMA
Let me be one of the few remaining people to wish you Happy New Year. Last year was one of the most successful in our industry's history, and all signs are pointing towards 2013 being even better. Read more »
Coca-Cola: If this is content, bring back editorial
Posted by: Paul Keers, White Light Media
When Coca-Cola announced their digital content project, Journey, they talked in terms of becoming "a quality publisher of compelling content", and providing a site where people "engage in stimulating debate". I'm sure they won't mind, therefore, if some of that debate is about Journey itself. Read more »
Never mind the jargon, here's the content
Posted by: Jessica Gibson, Seven
Not sure it was ever any different, but does someone need to take a stand against unnecessary jargon? This is particularly true in Content Marketing where there's enough navel-gazing already about what is or isn't content. What's really important here? Read more »
9 content planning resolutions for 2013
Posted by: Dan Fielder, managing editor, Sticky Content
In 2013 we are all of course resolved to create more effective content. Content that's strategic, not just tactical. Content that users will value, not just feel interrupted by. Content that maps to business goals and has a chance of making a measuring difference to our engagement metrics. So here are 9 resolutions for clients and agencies to help make 2013 the year of effective content... Read more »
Why quality content marketing will be king in 2013
Posted by: Julia Hutchison, FMG
The past 12 months has seen content marketing become a big hitter in the marketing discipline stakes and there are plenty of lessons marketers need to learn for the year ahead to make the most of the growing medium. 2012 has been a great year for content marketing, one that has seen it established as a key discipline as brands look to create a genuine rapport with their target audience. And there are big names leading the charge; the likes of Coca-Cola and Red Bull both embed content strategy as an integral part of their overall marketing strategy. Read more »