Content

Patrick Fuller finds inspiration at the checkout of his local supermarket

Posted by: Patrick Fuller, CMA

Let me be one of the few remaining people to wish you Happy New Year. Last year was one of the most successful in our industry's history, and all signs are pointing towards 2013 being even better. Read more »

Posted in CMA blog
9thJan 2013

Five technologies that could change content marketing forever

Posted by: CMA

With client brands always wanting to stand out and reach their customer in as many ways as possible, content marketing embraces new technology quicker than most. Already old hands at social media and mobile content, agencies are now looking to use the latest innovations to give their clients more distribution channels and wow-factor content. These are just a handful. Read more »

Posted in CMA blog
9thJan 2013

Coca-Cola: If this is content, bring back editorial

Posted by: Paul Keers, White Light Media

When Coca-Cola announced their digital content project, Journey, they talked in terms of becoming "a quality publisher of compelling content", and providing a site where people "engage in stimulating debate". I'm sure they won't mind, therefore, if some of that debate is about Journey itself. Read more »

Posted in CMA blog
8thJan 2013

Never mind the jargon, here's the content

Posted by: Jessica Gibson, Seven

Not sure it was ever any different, but does someone need to take a stand against unnecessary jargon? This is particularly true in Content Marketing where there's enough navel-gazing already about what is or isn't content. What's really important here? Read more »

Posted in CMA blog
7thJan 2013

9 content planning resolutions for 2013

Posted by: Dan Fielder, managing editor, Sticky Content

In 2013 we are all of course resolved to create more effective content. Content that's strategic, not just tactical. Content that users will value, not just feel interrupted by. Content that maps to business goals and has a chance of making a measuring difference to our engagement metrics. So here are 9 resolutions for clients and agencies to help make 2013 the year of effective content... Read more »

Posted in CMA blog
4thJan 2013

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