The Content Marketing Association (CMA), the industry body for the content marketing industry, has announced a record number of members joining the association this month. This follows the move to broaden its membership policy – opening up to media agencies in late 2013, media owners in June 2014 and brands in September 2014. Read more »
The April issue of Cineworld's long-running free customer magazine features a stylish new redesign.
Published by Immediate Media Branded Content, the magazine is one of the UK's highest circulating film titles, with over 400,000 copies distributed monthly.
The redesign followed a major reader survey and creative review undertaken last year. The survey results indicated a strong desire for more preview content to help customers plan their Cineworld visits several months in advance. The research also revealed that the magazine was one of the three biggest influences on film-goers' choice of movies. Read more »
It seems that online catalogues have a long way to go when it comes to engaging customers, as only 11% of Australians currently read catalogues online. Read more »
Pets at Home has launched a new customer magazine which is being sold in stores across the country.Read more »