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My tips for brands using content in the mix in 2015

Clare Hill, managing director of the Content Marketing Association (CMA), offers her insights for brands using content marketing this year. Read more »

Posted in Media Coverage
28thJan 2015

2015 Already off to a great start with The CMA signing up 2 new members

The Content Marketing Association (CMA), the industry body for the content marketing industry, starts the new year already by welcoming two new members.  Read more »

Posted in CMA news
27thJan 2015

The CMA Launch industry leading Digital Breakfast Programme for 2015

Due to the success and growing popularity of these monthly sessions, we are delighted to be able to invite non-members to attend.  Read more »

Posted in Digital
26thJan 2015

Cineworld Magazine gets a stylish makeover

The April issue of Cineworld's long-running free customer magazine features a stylish new redesign.

Published by Immediate Media Branded Content, the magazine is one of the UK's highest circulating film titles, with over 400,000 copies distributed monthly. 

The redesign followed a major reader survey and creative review undertaken last year. The survey results indicated a strong desire for more preview content to help customers plan their Cineworld visits several months in advance. The research also revealed that the magazine was one of the three biggest influences on film-goers' choice of movies. Read more »

Posted in Member news
28thMar 2013

Guardian Media Network: Outbrain - Seven deadly content marketing sins

Content marketing is booming. Just about every research report and marketer interview names content as one of the brightest stars. But here's a glut of bad content out there, created in a whirl of panic, confusion and bad planning.

> View article online
> Download article Read more »

Posted in Media Coverage
28thMar 2013

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