The CMA are launching a fantastic new digital training programme, beginning in May. This programme will provide attendees with a thorough understanding of the principles and practices of effective digital content marketing. Read more »
Since launching our official Brand Intermediary Service: CMA ADVANCE, we are pleased to now announce that Progressive Customer Publishing have been successfully awarded a new business opportunity from Reed Human Resources. Read more »
The April issue of Cineworld's long-running free customer magazine features a stylish new redesign.
Published by Immediate Media Branded Content, the magazine is one of the UK's highest circulating film titles, with over 400,000 copies distributed monthly.
The redesign followed a major reader survey and creative review undertaken last year. The survey results indicated a strong desire for more preview content to help customers plan their Cineworld visits several months in advance. The research also revealed that the magazine was one of the three biggest influences on film-goers' choice of movies. Read more »