LONDON, May 05, 2016: Today The Content Marketing Association has announced the expansion of its International Content Marketing Awards to reflect continued industry growth and trends. Read more »
Video has moved to become a central part of content marketing strategies, with video budgets set to accelerate further over the coming year, according to a new study by the Content Marketing Association. 71% of content marketers believe that brands aren’t investing enough in video content. Read more »
The April issue of Cineworld's long-running free customer magazine features a stylish new redesign.
Published by Immediate Media Branded Content, the magazine is one of the UK's highest circulating film titles, with over 400,000 copies distributed monthly.
The redesign followed a major reader survey and creative review undertaken last year. The survey results indicated a strong desire for more preview content to help customers plan their Cineworld visits several months in advance. The research also revealed that the magazine was one of the three biggest influences on film-goers' choice of movies. Read more »