Content

The International Content Marketing Summit 2014 stellar line-up

Naga Munchetty to chair fifth annual conference on November 26. Speakers from YouTube, Jamie Oliver, Google, LinkedIn and Buzzfeed confirmed 

Book tickets here Read more »

Posted in CMA news
8thOct 2014

The Content Marketing Association celebrates record number of new members

The Content Marketing Association (CMA), the industry body for the content marketing industry, has announced a record number of members joining the association this month. This follows the move to broaden its membership policy – opening up to media agencies in late 2013, media owners in June 2014 and brands in September 2014. Read more »

Posted in CMA news
6thOct 2014

Cineworld Magazine gets a stylish makeover

The April issue of Cineworld's long-running free customer magazine features a stylish new redesign.

Published by Immediate Media Branded Content, the magazine is one of the UK's highest circulating film titles, with over 400,000 copies distributed monthly. 

The redesign followed a major reader survey and creative review undertaken last year. The survey results indicated a strong desire for more preview content to help customers plan their Cineworld visits several months in advance. The research also revealed that the magazine was one of the three biggest influences on film-goers' choice of movies. Read more »

Posted in Member news
28thMar 2013

Guardian Media Network: Outbrain - Seven deadly content marketing sins

Content marketing is booming. Just about every research report and marketer interview names content as one of the brightest stars. But here's a glut of bad content out there, created in a whirl of panic, confusion and bad planning.

> View article online
> Download article Read more »

Posted in Media Coverage
28thMar 2013

Bad news for online catalogue advocates: Australia prefers print

It seems that online catalogues have a long way to go when it comes to engaging customers, as only 11% of Australians currently read catalogues online.     Read more »

26thMar 2013

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