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Host and Judges announced for The International Content Marketing Awards!

We are excited to announce that our host and some of the judges for the second round have been confirmed for the International Content Marketing Awards 2015. Read more »

Posted in CMA news
29thJul 2015

You've got to be in to win

The CMA’s International Content Marketing Awards are the only ones dedicated solely to content marketing. Entry time is here, and the judges are sharpening their pencils. CMA Consultant Editor Dominic Mills talks to some of this year’s jury to find out what’re looking for.  Read more »

Posted in CMA news
27thJul 2015

Cineworld Magazine gets a stylish makeover

The April issue of Cineworld's long-running free customer magazine features a stylish new redesign.

Published by Immediate Media Branded Content, the magazine is one of the UK's highest circulating film titles, with over 400,000 copies distributed monthly. 

The redesign followed a major reader survey and creative review undertaken last year. The survey results indicated a strong desire for more preview content to help customers plan their Cineworld visits several months in advance. The research also revealed that the magazine was one of the three biggest influences on film-goers' choice of movies. Read more »

Posted in Member news
28thMar 2013

Guardian Media Network: Outbrain - Seven deadly content marketing sins

Content marketing is booming. Just about every research report and marketer interview names content as one of the brightest stars. But here's a glut of bad content out there, created in a whirl of panic, confusion and bad planning.

> View article online
> Download article Read more »

Posted in Media Coverage
28thMar 2013

Bad news for online catalogue advocates: Australia prefers print

It seems that online catalogues have a long way to go when it comes to engaging customers, as only 11% of Australians currently read catalogues online.     Read more »

26thMar 2013

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