Content

2014 International Content Marketing Awards Winners!

The Content Marketing Association (CMA), the industry body for the content marketing industry, revealed the winners of its fifth annual International Content Marketing Awards Wednersday night at The Roundhouse in London. Read more »

Posted in CMA news
28thNov 2014

My Media Week: Clare Hill

Posted by: Hayley Hayes, Mediaweek 

Clare Hill, managing director of the Content Marketing Association, prepares for the body's International Summit and awards, and has a pair of killer heels to break in. Read more »

Posted in CMA news
28thNov 2014

Exclusive pictures from our International Content Marketing Summit and Awards 2014!

Here you can all find of the photography from throughout the day at The International Content Marketing Summit and Awards.   Read more »

Posted in CMA news
28thNov 2014

Cineworld Magazine gets a stylish makeover

The April issue of Cineworld's long-running free customer magazine features a stylish new redesign.

Published by Immediate Media Branded Content, the magazine is one of the UK's highest circulating film titles, with over 400,000 copies distributed monthly. 

The redesign followed a major reader survey and creative review undertaken last year. The survey results indicated a strong desire for more preview content to help customers plan their Cineworld visits several months in advance. The research also revealed that the magazine was one of the three biggest influences on film-goers' choice of movies. Read more »

Posted in Member news
28thMar 2013

Guardian Media Network: Outbrain - Seven deadly content marketing sins

Content marketing is booming. Just about every research report and marketer interview names content as one of the brightest stars. But here's a glut of bad content out there, created in a whirl of panic, confusion and bad planning.

> View article online
> Download article Read more »

Posted in Media Coverage
28thMar 2013

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