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International Content Marketing Awards 2015 Open for Entry! Enter Now!

The CMA, the industry body for the content marketing industry, has announced that awards entries have now opened for its sixth annual International Content Marketing Awards. Read more »

7thJul 2015

Cineworld Magazine gets a stylish makeover

The April issue of Cineworld's long-running free customer magazine features a stylish new redesign.

Published by Immediate Media Branded Content, the magazine is one of the UK's highest circulating film titles, with over 400,000 copies distributed monthly. 

The redesign followed a major reader survey and creative review undertaken last year. The survey results indicated a strong desire for more preview content to help customers plan their Cineworld visits several months in advance. The research also revealed that the magazine was one of the three biggest influences on film-goers' choice of movies. Read more »

Posted in Member news
28thMar 2013

Guardian Media Network: Outbrain - Seven deadly content marketing sins

Content marketing is booming. Just about every research report and marketer interview names content as one of the brightest stars. But here's a glut of bad content out there, created in a whirl of panic, confusion and bad planning.

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Posted in Media Coverage
28thMar 2013

Bad news for online catalogue advocates: Australia prefers print

It seems that online catalogues have a long way to go when it comes to engaging customers, as only 11% of Australians currently read catalogues online.     Read more »

26thMar 2013

My VIP magazine hits the shelves

Pets at Home has launched a new customer magazine which is being sold in stores across the country.

Read more »

Posted in Member news
26thMar 2013

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