Speakers from LEGO Group, Instagram, RBS, Facebook, Google, AOL, Enders Analysis, Marie Claire, Retail Week, IAB, Factory Media, Playbuzz, International Marketing Partners, and Mediacom confirmed. Read more »
On Wednesday 4th November the CMA held the second round judging day for the International Content Marketing Awards 2015 at the Century Club Soho. It was a fascinating and inspiring day, with morning and afternoon sessions involving some of the world's leading marketers to decide on the winners for each category. Read more »
The April issue of Cineworld's long-running free customer magazine features a stylish new redesign.
Published by Immediate Media Branded Content, the magazine is one of the UK's highest circulating film titles, with over 400,000 copies distributed monthly.
The redesign followed a major reader survey and creative review undertaken last year. The survey results indicated a strong desire for more preview content to help customers plan their Cineworld visits several months in advance. The research also revealed that the magazine was one of the three biggest influences on film-goers' choice of movies. Read more »
It seems that online catalogues have a long way to go when it comes to engaging customers, as only 11% of Australians currently read catalogues online. Read more »