Content

The only content awards you'll want to win

There’s only one set of awards dedicated solely to content marketing: the CMA’s International Content Marketing Awards. For anyone who’s serious about proving their content marketing credentials, they’re the prizes to win, say judges and experts. And the deadline for entries is on 5th September. Read more »

Posted in CMA news
19thAug 2014

Future-proofing digital design in a multi-platform world

Posted by: Tom Dawborn, Digital Art Director, Publicis Blueprint

One of the most challenging aspects of digital design over recent years has been catering to the ever-changing platforms on which content is delivered, and how users interact with them. Just five years ago, the idea of reading a magazine over a portable device was unheard of. Nowadays, it's expected, so is a necessity. Read more »

Posted in CMA blog
30thOct 2013

There's nothing new in publishing

Posted by: Martin MacConnol, CEO, Wardour

Yes I know, it's a conceit, we don't literally mean there's nothing new in publishing - everything is new in publishing. But what's at the centre of every publishing strategy? Just the story and the audience, and that's the bit that's not new. That bit is as old as time itself. Read more »

Posted in CMA blog
30thOct 2013

Why content curators are like superstar DJs

Posted by: Paul Keers, White Light Media

"I am a DJ," sang David Bowie. "I am what I play". Could the same be said of a brand putting out curated content? Read more »

Posted in CMA blog
30thOct 2013

What does award winning Content Markeitng look like? Six case study examples

With the CMA International Content Marketing Awards for 2013 due to be handed out in a few weeks, we take a closer look at some of last year's winners to see what success looks like. Read more »

Posted in
30thOct 2013

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