CMA Digital Breakfast


How might IAB's new transparency guidelines affect online advertorials?

The Internet Advertising Bureau has released a set of guidelines to help the marketing industry provide more transparency to consumers around digital advertorials. They aim to provide advertisers with clear and practical steps to make it easier for consumers to spot these types of digital ad formats designed to look and feel like editorial content. Read more »

Posted in Media Coverage
1stOct 2015

Future-proofing digital design in a multi-platform world

Posted by: Tom Dawborn, Digital Art Director, Publicis Blueprint

One of the most challenging aspects of digital design over recent years has been catering to the ever-changing platforms on which content is delivered, and how users interact with them. Just five years ago, the idea of reading a magazine over a portable device was unheard of. Nowadays, it's expected, so is a necessity. Read more »

Posted in CMA blog
30thOct 2013

There's nothing new in publishing

Posted by: Martin MacConnol, CEO, Wardour

Yes I know, it's a conceit, we don't literally mean there's nothing new in publishing - everything is new in publishing. But what's at the centre of every publishing strategy? Just the story and the audience, and that's the bit that's not new. That bit is as old as time itself. Read more »

Posted in CMA blog
30thOct 2013

Why content curators are like superstar DJs

Posted by: Paul Keers, White Light Media

"I am a DJ," sang David Bowie. "I am what I play". Could the same be said of a brand putting out curated content? Read more »

Posted in CMA blog
30thOct 2013

What does award winning Content Markeitng look like? Six case study examples

With the CMA International Content Marketing Awards for 2013 due to be handed out in a few weeks, we take a closer look at some of last year's winners to see what success looks like. Read more »

Posted in
30thOct 2013

« Previous
1 2 3 4 5 6 7 8 9 10
Next »