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Gazing into content's crystal ball

Content is already big and spreading its tentacles in every direction, but what specifically will be the big trends in 2015? Clare Hill, managing director of the Content Marketing Association (CMA), takes a look inside the CMA’s very own crystal ball. Read more »

Posted in Media Coverage
30thJan 2015

2015 Already off to a great start with The CMA signing up 2 new members

The Content Marketing Association (CMA), the industry body for the content marketing industry, starts the new year already by welcoming two new members.  Read more »

Posted in CMA news
27thJan 2015

The CMA announce new speaker for February Digital Breakfast. Book now!

David Copeland, Director of Moblie Marketing at Connected Digital completes the stellar line-up for our first Digital Breakfast of 2015. David will share valuable insights into app store data, including how to use it to get the right customers, what to consider, and how to research data to ensure you are discoverable on the most prominent mobile platforms.  Read more »

Posted in Digital
26thJan 2015

Future-proofing digital design in a multi-platform world

Posted by: Tom Dawborn, Digital Art Director, Publicis Blueprint

One of the most challenging aspects of digital design over recent years has been catering to the ever-changing platforms on which content is delivered, and how users interact with them. Just five years ago, the idea of reading a magazine over a portable device was unheard of. Nowadays, it's expected, so is a necessity. Read more »

Posted in CMA blog
30thOct 2013

There's nothing new in publishing

Posted by: Martin MacConnol, CEO, Wardour

Yes I know, it's a conceit, we don't literally mean there's nothing new in publishing - everything is new in publishing. But what's at the centre of every publishing strategy? Just the story and the audience, and that's the bit that's not new. That bit is as old as time itself. Read more »

Posted in CMA blog
30thOct 2013

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