Content

Future-proofing digital design in a multi-platform world

Posted by: Tom Dawborn, Digital Art Director, Publicis Blueprint

One of the most challenging aspects of digital design over recent years has been catering to the ever-changing platforms on which content is delivered, and how users interact with them. Just five years ago, the idea of reading a magazine over a portable device was unheard of. Nowadays, it's expected, so is a necessity. Read more »

Posted in CMA blog
30thOct 2013

There's nothing new in publishing

Posted by: Martin MacConnol, CEO, Wardour

Yes I know, it's a conceit, we don't literally mean there's nothing new in publishing - everything is new in publishing. But what's at the centre of every publishing strategy? Just the story and the audience, and that's the bit that's not new. That bit is as old as time itself. Read more »

Posted in CMA blog
30thOct 2013

Why content curators are like superstar DJs

Posted by: Paul Keers, White Light Media

"I am a DJ," sang David Bowie. "I am what I play". Could the same be said of a brand putting out curated content? Read more »

Posted in CMA blog
30thOct 2013

What does award winning Content Markeitng look like? Six case study examples

With the CMA International Content Marketing Awards for 2013 due to be handed out in a few weeks, we take a closer look at some of last year's winners to see what success looks like. Read more »

Posted in
30thOct 2013

We are moving!

As of Monday 04 November the CMA will be based in Kirby Street, Farringdon.

Our new office space is part of a shared building owned by The Office Group. As well as enjoying the delights of Leather Lane, and a roof terrace garden, we will also be making the most of the amazing meeting spaces available to us, so more meetings will be based at the CMA offices. Read more »

Posted in CMA news
30thOct 2013

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