Content

All these businesses & brands have booked, have you?

We have already taken bookings from some of the UK's biggest business and brands including Virgin Atlantic, Hiscox, Global Radio, NEC, TK Maxx, Tesco, Action Aid, AEG, Sports England, Warwick University, House of Fraser, IBM, The Prince’s Trust, BBC, The Financial Times, Bloomberg, The Guardian, Volvo, Nationwide Building Society, KLM. Media and ATL agencies including OMD (EMEA & Manning Gottlieb), FUSE, Havas, M&C Saatchi, SMG, iProspect. Not to mention many of our CMA member agencies plus lots of content agencies from across Europe and as far as Dubai! Read more »

12thNov 2014

The CMA celebrates record number of new members

The Content Marketing Association (CMA), the industry body for the content marketing industry, has announced a record number of members joining the association this month. This follows the move to broaden its membership policy – opening up to media agencies in late 2013, media owners in June 2014 and brands in September 2014. Read more »

Posted in CMA news
6thOct 2014

Future-proofing digital design in a multi-platform world

Posted by: Tom Dawborn, Digital Art Director, Publicis Blueprint

One of the most challenging aspects of digital design over recent years has been catering to the ever-changing platforms on which content is delivered, and how users interact with them. Just five years ago, the idea of reading a magazine over a portable device was unheard of. Nowadays, it's expected, so is a necessity. Read more »

Posted in CMA blog
30thOct 2013

There's nothing new in publishing

Posted by: Martin MacConnol, CEO, Wardour

Yes I know, it's a conceit, we don't literally mean there's nothing new in publishing - everything is new in publishing. But what's at the centre of every publishing strategy? Just the story and the audience, and that's the bit that's not new. That bit is as old as time itself. Read more »

Posted in CMA blog
30thOct 2013

Why content curators are like superstar DJs

Posted by: Paul Keers, White Light Media

"I am a DJ," sang David Bowie. "I am what I play". Could the same be said of a brand putting out curated content? Read more »

Posted in CMA blog
30thOct 2013

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